Electronic Shelf-Edge Pricing has been a possibly for years. It extends the benefit of instantaneous pricing, repricing and competition at the shelf edge … just as happens now on the gasoline pump and station roadside signs. Is the technology mature enough? Should you compete solely on the basis of pricing identical to your competition? If the wholesale price of purses (or coffee makers) goes up, should you echo the price change instantly to the shelf edge? You decide. I just show you one implementation. Note that the Digital Price Tag is used as a Bib Tag promotional add-on. The regular price and product features are communicated on paper. The promotional price is digital. Do you think the digital implementation adds a sense of urgency or immediacy to the purchase … implying as do roadside gas signs, that the price could and does fluctuate? (By the way, this is a fairly standard discount on this model Keurig, available at other stores within a one-mile radius.) CLICK the thumbnail for a closeup. See the unit-identifying scan code label on the electronic tag.

COMPARE directly to….
Digital Shelf-Edge Promo Signs

For more Kerig see…
Keurig K-Cup Sign-Sleeve Belly Band

COMPARE directly to…
Digital Shelf-Edge Price Tickets“ (This Post)
iPad Counts Down to Christmas.”
Smell ‘O Vision Retail Rollout
Customers Design Own Flip Flops
QR Code Moves to In-Store and In-Home Television

For innovative low-tech shelf-edge thinking SEE…
Color-Coded Prices at Shelf Edge
Neiman Marcus Dollar Store Motif
Shelf-Edge Philosophy of the Philosophy Brand
Branding and Segmentation by Strip
Label Strip Substitutes for Cross Sell Signs
Color Category Branding by Aisle
Branded Twin Label Strip for Hook
Retail Categorization by Shelf-Edge Color
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion

For Bib Tag implementations by Title…
Traditional Adhesive Bib Tags
Digital Shelf Edge Price Ticket as Bib Tag
Clear Promo Tags Stick-On Glass Shelf
Uniweb Hook Updated to Flip-Front Label Holder
Promo Flags and Tags Combined

To broaden the discussion see…
Too Many vs Too Few Promo Tags
What If Everything Was On Sale?
How to Maintain the Shelf Edge.”

For a list of all Bib Tags research aids see…
Bib Tags Tag”  for a scrollable selection of posts
Bib Tags Pinterest Board“ Visual Summary
Bib Tags Index Page” for all resources.

For somewhat related high-tech threads SEE…
Is WiFi a Benefit to Retail?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect” and
Idiotic QR Code Campaigns