Electronic Shelf-Edge Pricing has been a possibly for years. It extends the benefit of instantaneous pricing, repricing and competition at the shelf edge … just as happens now on the gasoline pump and station roadside signs. Is the technology mature enough? Should you compete solely on the basis of pricing identical to your competition? If the wholesale price of purses (or coffee makers) goes up, should you echo the price change instantly to the shelf edge? You decide. I just show you one implementation. Note that the Digital Price Tag is used as a Bib Tag promotional add-on. The regular price and product features are communicated on paper. The promotional price is digital. Do you think the digital implementation adds a sense of urgency or immediacy to the purchase … implying as do roadside gas signs, that the price could and does fluctuate? (By the way, this is a fairly standard discount on this model Keurig, available at other stores within a one-mile radius.) CLICK the thumbnail for a closeup. See the unit-identifying scan code label on the electronic tag.
COMPARE directly to….
“Digital Shelf-Edge Promo Signs”For more Kerig see…
“Keurig K-Cup Sign-Sleeve Belly Band”COMPARE directly to…
“Digital Shelf-Edge Price Tickets“ (This Post)
“iPad Counts Down to Christmas.”
“Smell ‘O Vision Retail Rollout”
“Customers Design Own Flip Flops“
“QR Code Moves to In-Store and In-Home Television”For innovative low-tech shelf-edge thinking SEE…
“Color-Coded Prices at Shelf Edge“
“Neiman Marcus Dollar Store Motif“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Color Category Branding by Aisle“
“Branded Twin Label Strip for Hook“
“Retail Categorization by Shelf-Edge Color“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“For Bib Tag implementations by Title…
“Traditional Adhesive Bib Tags“
“Digital Shelf Edge Price Ticket as Bib Tag“
“Clear Promo Tags Stick-On Glass Shelf“
“Uniweb Hook Updated to Flip-Front Label Holder“
“Promo Flags and Tags Combined”To broaden the discussion see…
“Too Many vs Too Few Promo Tags”
“What If Everything Was On Sale?“
“How to Maintain the Shelf Edge.”For a list of all Bib Tags research aids see…
“Bib Tags Tag” for a scrollable selection of posts
“Bib Tags Pinterest Board“ Visual Summary
“Bib Tags Index Page” for all resources.For somewhat related high-tech threads SEE…
“Is WiFi a Benefit to Retail?”
“Faux QR Code More Fiction than Fact”
“QR Code TimeBomb: 14 Days and Counting Down”
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect” and
“Idiotic QR Code Campaigns”