Plain-paper strips mounted on solid wood shelf face serve as Label Strip Substitute for Signs directing patrons to other categories of interest. Replacing signs with label strip keeps the already visually busy aisle less cluttered, and the cross sell more effective. A nice quiet way to give directions in a library-like bookstore. The strong but muted color Label Strip Substitute for Signs also helped with branding and store decor.

#   #   #

For alternate shelf-edge branding and treatment see…

Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding and Segmentation by Strip
Label Strip Substitutes for Cross Sell Signs
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Euro Slatwall Channel Inserts in Color
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Branded Twin Label Strip for Hook
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Product Stop by Gucci
Why Store Branding Matters

For high-tech at the shelf edge see….

Digital Shelf-Edge Price Ticket
Digital Shelf-Edge Promo Signs
Smell ‘O Vision Retail Rollout

For in-store navigation and wayfinding…

Truly Friendly Store Navigation
In Store GPS Alternative
Construction Navigation Signs
Wayfinding: Retail and Otherwise
Wayfaring or Retailing?
How to Handle Product Migration
Floor Graphic Footsteps for Food
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For a Pinterest Photo Board summary see…

Amenities: In-Store Navigation

For an easy practical exercise see…

How to Make A Flip-Front Sign in 4 Steps

#   #   #