Paper signs and shelf edge labels employing QR codes are not so uncommon. This QR window decal with transparent background a bit more unique. Just the pattern of the QR code tells the initiated what it is from a good distance across the Mall, so actual copy can be minimal and tiny.
But remember the key to a successful QR campaign is to offer something of value, worthy of a smartphone user unslinging their phone, firing up a QR App, then waiting to be sometimes-not-so-swiftly wisked to your offered site. Please, please don’t disappoint by taking us to your humdrum, ordinary, everyday home page. And Luddite that I am, a line of type with a catchy URL might get you even more business by faster, hand-keyed browser (only 30-40% of the population is smartphone equipped and less than half of that use their smartphones in a sophisticated fashion).
SEE “Poor Man’s QR Code” for a low tech approach.
For individual QR implementations and more see…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“
For a Pinterest Photo Board on QR visit…
QR Codes in Retail
How does QR fit into Fixtures Close Up philosophy of news coverage?
It is signage, and beacuse a clear decal, the sign holder fixture is the storefront window. So I remain true to my mission: “Closeup examples of unusual retail and point-of-purchase merchandising fixtures in a searchable idea database.” I comfortably logged this under the CATEGORY of “Label and Sign Holders” and TAG of “Apparel.”