Color coding is the basis for Essie Hottest Hues Category Definition and product groupings in this Summertime display. The colors are both playful and attention compelling, as well as generally indicative of the category being defined. Color also echoes to the Masthead Signage. This Essie Hottest Hues Category Definition seen executed as a Target Endcap Display. Step through the category color definitions in the gallery of images.
Spring into the season with this L’Occitane Summer Wicker Basket Merchandising. The special L’Occitane collection is shown off by Wicket Basket, Acrylic Riser, drawstring bagged and unpacked. The collection is also depicted bagged and unpacked in the Table-Top Sign. Step through the gallery of images to see presentation from various angles, and that the pitch includes two Testers for trial. This store entry L’Occitane Summer Wicker Basket Merchandising seen at the Short Hills Mall, Chatham, NJ.
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These Curvaceous Cosmetics Table Legs are curvilinear in form and Naked in brand support. Cosmetics shoppers might surely spend more time with the Naked merchandise offering. FixturesCloseUp spent its time with the table legs. Lathed circular legs of curvy design are common. These cut-from-flat-board curvaceous concepts less often seen. Finish is a Mahogany outside, ye white pained underside and interior. The white revealed that there was an “inside” to the leg design, a detail that would have been difficult to see if dark Mahogany on both faces. These Curvaceous Cosmetics Table Legs seen at Nordstrom.
The retail signage outreach is a Highlight and Contour Cosmetics Tour. If the sign does not say enough you are encouraged to Scan QR Code For Video Tutorials. The QR encourages additional engagement as well as education in technique. This is such a good idea you might consider giving it pride of place in the display rather than relegating it to a minor element at the bottom. This Scan QR Code For Video Tutorials tour seen at Kohls.
“Whats Now” is part of Kohls retail promotion for, in this display, Diesel, as well as other. Small scale Safer Boxes create the equivalent of miniature Museum Cases. They do however function much like Safer Boxes. Not in preventing theft but in discouraging customers from taking the display merchandise for purchase. The Safer Boxes As Museum Cases are a “good” idea not “bad” as a means of display discipline.
Why hope for a sale from the cosmetics counter when its possible to pitch from this Clinique Vertical Museum Case Bonus offer in the middle of the aisle. A minimal footprint allows the vertical stand to fit anywhere. A Raised Museum Case encloses and protects the grouped offering. A free 7-Pieces Gift with Clinque purchase. Know that both my wife and I scan the Cosmetics specials religiously as we pass through the department before or even without shopping the cosmetics directly,. Why we expect a special or giveaway to to attract us is unknown. It’s just that way in Cosmetics. And this Clinique Vertical Museum Case got its share of attention.
If ordinary soap bubbles are too fleeting for your exhibit, try rendering Acrylic Bubbles In Display with a half-life of literally thousands of years. These add dimensionality to the flat backlit transparency of the main display. Having them protrude from beyond the edge of the display frame and base improves the visibility. Do check under anticipated store lighting to maximize impact. Or you might try to cast a small white spotlight on the Acrylic Bubbles to improve color contrast with the golden trannie.
See a broader professional review of this display from a point-of-purchase perspective at “La Mer Renewal Oil Bubbles On The Counter” by POPIN.net which asks the question “Is Your Skin Worth A Three Digit Price Tag?”
No you can’t spin the wheel for a random selection but this Circular Try-Me For Lancome Concealer does offer a full range of sampling. Choose from 16 subtlety varying shades arranged in order for easiest selection. Need just a tad more help? There is another semi-circle of trials at the base offering targeted color correction based upon your skin concern. Either way, this Circular Try-Me For Lancome Concealer seen at Macy’s, Short Hills Mall, Chatham NJ.
The treatment may look scary but the results of this High Performance Face Mask Cosmetics Display are at least rumored to be beautiful. Beyond the Face Mask itself the display is dramatic and attractive. I found it a bit puzzling that brand name was not played up to a greater extent, But that engagement existed at a closeup level. Step through the gallery of images to see what you think. This High Performance Face Mask Cosmetics Display seen at Macy’s.
The cosmetics are the most important and main features of this display. But offing a take-away brochure is an important aspect too. Hence this Clinique Counter-Top Literature Holder. Subdued in size and made near invisible via Clear Acrylic construction, it nevertheless occupies a key corner of the exhibit. After browsing the items you end at the literature takeaway last. This Clinique Counter-Top Literature Holder seen at Mavys.
Follow Clinique at…
“Clinique Counter-Top Literature Holder”
“Merry Clinique Gift Ribbon Display”
“Clinique Gift Wrapped and Ready to Go”
“Clinique Happy Elf Cap”
“Clinique Table Display in Orange”
“Clinique Branded Christmas Wrap“
For Clinique related resources see…
“Clinique Pinterest Board” (Pending)
“Clinique Index Page”
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For Acrylic merchandising resources see…
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