This Macy’s CoronaVirus Beauty Services Update provides more than a short summary. See that it spells out a complete policy of “temporarily suspending all high-touch services.” Hygiene and cleaning have been enhanced, however. And testers are on lockdown and available for viewing only. Questions? Please see a Beauty Advisor. This Macy’s CoronaVirus Beauty Services Update one…
Normally a very touchy-feely category, here see Macy’s CoronaVirus Do-Not-Touch Cosmetics Advisory in the age pandemics. Yes, there were some countertop displays for famous names, but generally promotional efforts were far from previous peaks. But if in need or starved for cosmetics first aid you were encouraged to hail a Beauty Advisor. This Macy’s CoronaVirus…
With Testers on lockdown and available for viewing only, this short Macy’s CoronaVirus Fragrance Assistance Advisory recommends you reach out to staff for assistance. With their deep knowledge very possibly they can describe fragrances as “fruity” or “nutty” or “exotic” to the satisfaction of your imagination. Though the message was terse the Sign Stand was…
This side-saddle Clinique Shade-Match Gravity-Feed Display is a creative means of distributing samples or even the base for a custom mix of shade. FixturesCloseUp tested the functionality of the gravity-feed but stopped short of opening and assessing the sample. And as always I put things back the way I found them, So to assess this…
This Clinique Graduated Shade-Match Display not only promises a perfect cosmetics color match but improves your skin without irritation. The primary benefit gets visual support in terms of a graduated range of the color cosmetics and a side-saddle hung graduated color pallet. The two combine nicely to say that the choices are vast and perfect…
This Rimmel In-Store Brand Billboard was the largest sign and brand outreach in the aisle. Dramatic design and colors, gorgeously made-up spokesmodels, and a “London” footnote all contribute to the ultimate selling proposition. But it is “Rimmel” which calls out the loudest. Handwritten script callouts contrast in design, but not in color schemes. This Rimmel…
The main photo of this Benefit Magically Transform Eyebrows Display has been documented in closeup in an earlier post. Possibly by now, it might be considered part of the Benefit cosmetics line branding. This comprehensive offering includes Brow Powder, 3D Browtones, Brow Volumizer, Eyebrow Pencil, and Brow Contouring tools. Eyebrow lovers shop this offering to…
This Clinique ID-Yourself Endcap Display urges you to create your own custom-blend hydrator via proprietary ingredients given the Allure Breakthrough Award for beauty aids. It says so right on the display. Pick your “base” and inject the “active ingredient” cartridge for your custom creation. Or better yet, just look below for pre-mixed creations and you…
This real Acrylic is the perfect material for a Benefit Real Eyelash Tester Ledge. Perfectly sized and near-invisible it does duty immediately adjacent to facings of the product. Take a tester for a trial run. Then purchase on the spot. This Benefit Real Eyelash Tester Ledge an outfitting detail from a larger Benefit branded display…
Similar but smaller product calls out for this Benefit Roller Eyelash Mini Ledge. But in actuality, the “Mini” refers to the tiny cosmetic offering. Clear Acrylic helps the outfitting offer and organize Roller Lash without getting in the way of sales. The deep front edge provides space for the typeset “Mini” product descriptor and price.…