The offer is “14 Days, 14 Giveaways, Snap the Code to Play.” In some channels of merchandising, promotions via QR code, mobile and social media are hot. Other studies indicate only a small percentage of mobil users understand and know how to respond. Which is true for you? I keep my opinions to myself, but post the point-of-purchase promotion for your judgement. Again, the QR code is large enough to be recognizable from across the Mall. No communication gap here, if you are in the know about QR.
For individual QR implementations and more see…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“For a Pinterest Photo Board on QR visit…
QR Codes in RetailOn a closely related topic try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“