The offer is “14 Days, 14 Giveaways, Snap the Code to Play.” In some channels of merchandising, promotions via QR code, mobile and social media are hot. Other studies indicate only a small percentage of mobil users understand and know how to respond. Which is true for you? I keep my opinions to myself, but post the point-of-purchase promotion for your judgement. Again, the QR code is large enough to be recognizable from across the Mall. No communication gap here, if you are in the know about QR.

For individual QR implementations and more see…
QR for Complex Product Communication
OtterBox Box Outdoes Itself
Target’s Holiday Toy QR Code Campaign
QR Codes for the Well-Dressed
Fashion Forward Facial QR
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
QR Code Out of Reach?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect
Idiotic QR Code Campaigns
QR and Mobile Trends Whitepaper

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic try…
Is WiFi a Benefit to Retail
Do You Prefer WiFi or a Restroom