Fixtures-Close-Up Website for Sale

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Online Outfitting Outreach – Fixtures-Close-Up Website for Sale

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Fixtures-Close-Up
Website for Sale
Owner Retirement

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222

LINKEDIN: www.linkedin.com/in/tonykadysewski/
EMAIL: Tonyka@ptd.net, TKadysewski@gmail.com
CELL: 570-578-9223

Fixtures-Close-Up Website for Sale
Executive Summary

Fixture-Close-Up Readership Trends – Pandemic or not, store fixture users vote with their page views is the upbeat indication of this Fixture-Close-Up Readership Trends report … increasing from April 2018 to August 2020 for a lifetime total of 2,703,000

FixturesCloseUp is a 17,000+ Posts, 996 Pages, 900 category, 57,770+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. This site documents varying outfitting and merchandising solutions allows extensive retail fixtures search capabilities and provides ideas and inspiration for new solutions and new applications. The Fixtures Close Up Website for Sale opportunity is due to owner retirement.

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FixturesCloseUp Site Overview

• 17,000+ Posts, 996 Pages, 57,770+ Images (WordPress May 1 2020)
• 900+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
• 500 Pinterest Boards and 32,550+ photos (Pinterest Jan 2020)
• Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, and Facebook Channels
• 14,232 Total Followers across all channels (Jan 2020)

FixturesCloseUp Traffic Overview

• 2,470,764 Lifetime Pageviews (WordPress, Jan 2019)
• 3,878 Best Ever Daily Pageviews (WordPress, Jan 2019)
• 153,669 Annual Users (Google Analytics, Jan-Dec 2019)
• 175,548 Annual Sessions (Google Analytics, Jan-Dec 2019)
• 341,304 Annual Page Views (Google Analytics, Jan-Dec 2019)
• 1.94 Page Views per Session (Google Analytics, Jan-Dec 2019)
• 2:30 Average Session Duration (Google Analytics, Jan-Dec 2019)
• Audience: 30.5% Direct 39.7% Organic Search 28.3% Social 1.5% Referral
• Best Traffic Times: Mid-day, Mondays, Tuesdays, Wednesdays, Thursdays
• (Google Analytics, Jan-Jun 2019)

FixturesCloseUp Contracted Advertising Overview (Program is Ongoing)

• Six contracted retail-related ads placed manually via Advanced Ads
• Advanced Ad Annual Clicks 6,482 (Google Analytics, Jan-Dec 2019)
• Average Ad Clicks per Ad per Month 90 (Low of 20 high of 200+)
• Advertising results will vary

FixturesCloseUp Google AdSense Advertising (Program Ended March 2020)

• Five Ads placed automatically and randomly by Google AdSense
• Est. only 10-15% of automatically placed ads are retail fixture related
• AdSense Pageviews 396,074 (Google AdSense, Jan-Dec 2019)
• AdSense Impressions 732,705 (Google AdSense, Jan-Dec 2019)
• AdSense Annual Clicks 353 (Google AdSense, Jan-Dec 2019)
• Average AdSense Clicks per Ad per Month 6
• Advertising results will vary

FixturesCloseUp Deep Background

• Founded 2009, with a 10-year continuous history on the web.
• FixturesCloseUp Registered Trademark 2012-2027
• FixturesCloseUp.com Registered Domain
• Industry Standard WordPress Format
• Readership: Retail Fixturing, Merchandising, Point-of-Purchase Display
• No heavy waste circulation in Flooring, Surfaces, Store Lighting, HVAC, etc
• Posts continuously scheduled 40+ days into the future
• 400+ Pre-written Draft posts in On-Deck Circle Ready for Posting
• 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

• Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
• Social Media augmentation of existing fixtures brand.
• Direct advertising vehicle with ads carried in companion column.
• Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
• A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
• Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
• Given a post inventory of 17,000+ Posts, 996 Pages, 900 categories, and 57,770+ image, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
• Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market. A FixturesCloseUp Company Page has already been set up.
• Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at (Not Asking Price) $122,795 (Based upon 1% Top Link basis)