Fixtures-Close-Up Website for Sale

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Fixtures-Close-Up
Website for Sale
Owner Retirement

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222

LINKEDIN: www.linkedin.com/in/tonykadysewski/
EMAIL: tkadysewski@me.com
CELL: 570-578-9223

Fixtures-Close-Up Website for Sale
Executive Summary

 

 

FixturesCloseUp is a 18,210+ Posts, 1,030 Pages, 900 category, 63,114+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. This site documents varying outfitting and merchandising solutions, allows extensive retail fixtures search capabilities, and provides ideas and inspiration for new solutions and new applications. For value as a Fixture Research Tool and actual use tips see … How to Use

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FixturesCloseUp Site Overview

• 18,210+ Posts, 1,030 Pages, 63,114+ Images (WordPress Jan 1 2021)
• 900+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
• 500 Pinterest Boards and 35,498+ photo pins (Pinterest Jan 2021)
• Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, and Facebook Channels
• 12,518 Total Followers across all channels (Jan 2020)

FixturesCloseUp Traffic Overview

• 2,848,681 Lifetime Pageviews (WordPress, Jan 2021)
• 3,878 Best Ever Daily Pageviews (WordPress, Jan 2021)
• 185,954 Annual Users (Google Analytics, Jan-Dec 2020)
• 204,265 Annual Sessions  (Google Analytics, Jan-Dec 2020)
• 331,512 Annual Page Views (Google Analytics, Jan-Dec 2020)
• 1.62 Page Views per Session (Google Analytics, Jan-Dec 2020)
• 1:19 Average Session Duration (Google Analytics, Jan-Dec 2020)
• Audience: 48.5% Organic Search 30.6% Social 19.3% Direct 1.6% Referral (Google Analytics, Jan-Dec 2020)
• Best Traffic Times: Late Morning to Late Evening (Google Analytics, Oct-Dec 2020)
• Best Traffic Days: Mondays, Tuesdays, Wednesdays, Thursdays

FixturesCloseUp Contracted Advertising Overview (Program is Ongoing)

• Six contracted retail-related ads placed manually via Advanced Ads
• 13,531 Annual Ad Clicks (Advanced Ads Jan-Dec 2020) 
• 5,336 Annual Ad Clicks (Google Analytics, Jan-Dec 2020)
• Average Ad Clicks per Ad per Month (Low of 74 high of 188+)
• Advertising results will vary

FixturesCloseUp Google AdSense Advertising (Program Ended March 2020)

• Five Ads placed automatically and randomly by Google AdSense
• Est 10-15% of automatically placed ads were retail fixture related
• AdSense Pageviews 396,074 (Google AdSense, Jan-Dec 2019)
• AdSense Impressions 732,705 (Google AdSense, Jan-Dec 2019)
• AdSense Annual Clicks 353 (Google AdSense, Jan-Dec 2019)
• Average AdSense Clicks per Ad per Month 6
• Advertising results will vary
• Discontinued due to high server load for minimal income

FixturesCloseUp Deep Background

• Founded 2009, with a 10-year continuous history on the web.
• FixturesCloseUp Registered Trademark 2012-2027
• FixturesCloseUp.com Registered Domain
• Industry Standard WordPress Format
• Readership: Retail Fixturing, Merchandising, Point-of-Purchase Display
• No heavy waste circulation in Flooring, Surfaces, Store Lighting, HVAC, etc
• Posts continuously scheduled 40+ days into the future
• 400+ Pre-written Draft posts in On-Deck Circle Ready for Posting
• 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

• Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
• Social Media augmentation of existing fixtures brand.
• Direct advertising vehicle with ads carried in companion column.
• Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
• A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
• Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
• Given a post inventory of 17,000+ Posts, 996 Pages, 900 categories, and 57,770+ image, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
• Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market. A FixturesCloseUp Company Page has already been set up.
• Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at (Not Asking Price) $122,795 (Based upon 1% Top Link basis)