Fixtures-Close-Up
Website for Sale
Pending Owner Retirement

 

Tony Kadysewski
336 Four Seasons Drive, Drums, PA 18222

Quick Contact Form Included Far Below

EMAIL: tkadysewski@me.com
CELL: 570-578-9223

 

 

Fixtures-Close-Up Website for Sale

Fixtures-Close-Up Website for Sale

 

Fixtures-Close-Up Executive Summary

FixturesCloseUp is a 27,000 Post and Page, 1,100+ category, 95.000+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. This site documents varying outfitting and merchandising solutions allows extensive retail fixtures search capabilities, and provides ideas and inspiration for new solutions and new applications. For value as a Fixture Research Tool and actual use tips, see … How to Use 

 

FixturesCloseUp Site Overview, Jan 1, 2024

  • 27,000 Post and Page, 95,000+ image inventory (WordPress, Jan 1, 2024)
  • 1,100+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
  • 4,282,531 Lifetime Pageviews (WordPress, Jan 1, 2024)
  • 1,741,606 Lifetime Visitors (WordPress, Jan 1, 2024)
  • 529,045 Annual 2023 Pageviews (Jetpack, Jan 1, 2024)
  • 273,335 Annual 2023 Visitors (Jetpack, Jan 1, 2024)
  • 1.94 Pageviews/Visitor (Jetpack, Jan 1, 2024)
  • 43,954+ Photo Pins, 500 Pinterest Boards  (Pinterest, Jan 1, 2024)
  • Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, Facebook channels
  • 33,657+ Total Followers across all channels (Jan 1, 2024)
  • Domain Authority 50, Linking Domains 8.9K, Keywords 1.6K (Moz, May 1, 2024)
  • As a measure of copywriting quality, FixturesCloseUp is rated as using a more creative vocabulary than 99% of Grammarly Writing Assistant users. (Grammarly, Jan 1, 2024)
  • Audience Acqusition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

 

FixturesCloseUp Domain Authority Ranking, May 1, 2024

Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. Scores between 40 and 50 are considered average. Domain Authority 50 to 60 is good. Domain Authority below 30 is poor. (Moz May 1, 2024)

Site                      Domain Authority     Linking Domains     Keywords     Spam Score

FixturesCloseUp               50                           8.9k                    1.6k                 1%

VMSD Magazine                 44                          11.2k                   2.7k                  1%

P2P Instutute                      45                            4.7k                    4.1k                  7%

SHOP!                                 38                           2.7k                    0.53k                 1%

 

FixturesCloseUp Audience Definition

FixturesCloseUp serves the fixture, merchandising, and point-of-purchase interests of all channels of retail horizontally. With over 1,100 topic segments, it serves both individual retail channels vertically (mass merchandising, department store, discount retail, dollar store, variety store, supermarket, jewelry, apparel, tech, service, etc.) and types of fixture vertically.

VMSD Visual Merchandising and Store Design magazine and SHOP! Association (The retail trade association) also serves all channels of retail horizontally. But they are not focused on fixtures, merchandising, and point-of-purchase and include distracting diverse topics like finance, real estate, architectural design, HVAC, lighting, flooring, operations, category management, etc.

FixturesCloseUp readers are a specialized subset of the VMSD, SHOP! and Path to Purchase Institute readers supersets, having a direct interest in fixtures, display, and Point of Purchase outfitting, and retail merchandising. But even though only a subset of overall retail readers, FixturesCloseUp ranks as well or better than either according to the Moz FCU Comparison Jan 2024 above.

Audience Acquisition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

SIC Code 25,254, NAICS Code 33,337

 

Proof of Concept Evidence

How To Research Store Fixtures instructions were among the most visited pages proving readers are actually searching for retail fixture and POP display solutions. (Jetpack Jan, 2024)

  • 6,429 How To Research Fixtures Pageviews, 2023
  • 7,138 How To Research Fixtures Pageviews, 2022
  • 5,405 How To Research Fixtures Pageviews, 2021
  • 2,985 How To Research Fixtures Pageviews, 2020
  • 2,318 How To Research Fixtures Pageviews, 2019
  • 1,881 How To Research Fixtures Pageviews, 2018
  • 2,201 How To Research Fixtures Pageviews, 2017
  •    352 How To Research Fixtures Pageviews, 2016

 

Top Retail Fixture Research of 2023

The Top Retail Fixture Research of 2023 gives rank-ordered insight into what the fixture, outfitting, and point-of-purchase profession investigated during the past year. Additional topic and usage information is available via these site statistics. See a synopsis of top visited posts and pages via the Top Retail Fixture Research of 2023 case study. Imagine the additional insights and market targetting possible by realizing that, for example, the 8 individually identified FCU Color-Coded Fixture posts accessed in 2023 garnered 15,282 Pageviews as a group. Similar analysis can be done on other topics.

 

FixturesCloseUp Contracted Advertising Overview
(Program is Ongoing)

  • Typically 4 contracted ads run each month. (See Google AdSense below)
  • Two self-promotion FixturesCloseUp ads run monthly but can be contracted.
  • FixturesCloseUp is the only retail website with an extra active Mobile Slider ad.
  • 4,185,814 Annual Impressions (Google Analytic 4, Jan-Dec 2023)
  • 7,522 Annual Ad Clicks (Advanced Ads, Jan-Dec 2023)
  • Advertising results will vary

 

FixturesCloseUp Google AdSense Test Advertising
(Test Program Ended March 2020)

  • This program was a test of AdSense Advertising on FixturesCloseUp
  • Five Ads were placed automatically and randomly by Google AdSense
  • Estimated only 10-15% of Google-placed ads were retail fixture related
  • AdSense Pageviews 396,074 (Google AdSense, Jan-Dec 2019)
  • AdSense Impressions 732,705 (Google AdSense, Jan-Dec 2019)
  • AdSense Annual Clicks 353 (Google AdSense, Jan-Dec 2019)
  • Average AdSense Clicks per Ad per Month 6
  • AdSense Ads were discontinued due to minimal income & high server load.

 

FixturesCloseUp Deep Background

  • Founded 2009, with a 14-year continuous history on the web.
  • FixturesCloseUp Registered Trademark 2012-2027
  • FixturesCloseUp.com Registered Domain
  • Industry Standard WordPress Format
  • Reader interests include Retail Fixturing, Merchandising, Point-of-Purchase, Point of Sale, Visual Merchandising, and Displays horizontally across all retail channels.
  • No heavy waste circulation in Flooring, Surfaces, Store Lighting, HVAC, etc
  • Posts continuously scheduled as much as 6-months into the future
  • 300+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • 3-Month support to new owner gratis

 

Recommended Use Strategies:

  • Content Marketing: Retail fixture content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (SOURCE: What is Content Marketing by the Content Marketing Institute)
  • Long Tail as well as Head of Distribution Marketing: With over 27,000 posts and almost 1,100 Named Fixture Topics as well as 2,600 recognized Keywords (Moz Jan 2024), FixturesCloseUp is suitable for both Long Tail and Head of Distribution Marketing. Daily traffic is not dependent upon the number of new daily posts. Traffic is driven by the huge number of existing posts and vast keyword inventory.
  • Upgraded Branding, Thought Leadership, and Promotional Exposure by the renaming with a Site Sponsor, ie, “XYZ Display Manufacturing FixturesCloseUp.com”
  • Merge into retargeting advertising programs reaching out to previous visitors to your site and others of similar demographic interests, redirecting and re-informing them of your offerings.
  • Social Media augmentation of existing fixture’s brand. FixturesCloseUp broadcasts into 5 Social Media Channels for each post launched. For the average 3-6 posts per day scheduled, that is 15 to 30 Social Media outreaches per day.
  • Direct advertising vehicle with ads carried in as Leaderboard, companion column Rail, and Mobile Website Slider. FixturesCloseUp is the only website in this channel with an active Mobile Slider ad capability.
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in a wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market. Choose from 1,100 specialized vertical fixture topics.
  • Given the 27,000 Post and Page, 1,100 category, 95,000 image pictorial inventory (WordPress, Jan, 2024) FixturesCloseUp is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Grow an already active FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market. A FixturesCloseUp LinkedIn Company Page has already been set up with 3,821 followers (LinkedIn Jan, 2024).
  • Search Engine Optimization of your main website by deep Backlinking individual FixturesCloseUp posts to related corporate site pages and e-commerce product offerings. The value of Backlinks has been variously placed at $50 to $500 (Google).  Using the lowest of those figures, the theoretical maximum Backlink Value of FixturesCloseUp is $1,350,000 (27,000 Posts x $50/post Backlink Value). If only 10% of the Backlinks capabilities are used, a more realistic FixturesCloseUp Backlink value is $135,000.

 

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⚡️NEWSWORTHY⚡️

Last Week Tonight with John Oliver
Television Show Requested
FixturesCloseUp Image Use in 2022.

Read all about it at…

Fixtures Close Up Television Request

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Follow Clip Service Reporting
on Creating a Winning Content Marketing Platform at…

75% of B2B Buyers Rely On Content Research
Forrester Research Content Creates Success
Value of Content Marketing Executive Summary
Fixture Introduction Tactics Insights
Content Marketing Blogs Generate 13x ROI
Content Marketing Trust Quotients
Acquire A Retail Fixture Media Component
Path to Fixture Audiences: Buy Content Marketing Assets
Buy Fixture Niche Media Content Marketing
Content Marketing Predictions Update
Fixture Trade Show Content Readership
What is Lifetime Blog Post Value

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Fixtures-Close-Up
Website for Sale

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    Contact information

    ADDRESS:
    336 Four Seasons Drive
    Drums, PA 18222
    USA

    PHONE:
    570-578-9223