Point of Purchase Displays Archives

Sun Bum Gorilla Marketing Lip Balm Display

June 16, 2017Point-of-Purchase, Shelf Edge FixturesBy fixturescloseup

Sun Bum® uses Gorilla Marketing Lip Balm visual merchandising Monkey play in this Lip Balm Point-of-Purchase display. Yes the Gorilla is the attention compeller, but pay attention to the organized, well-order merchandising presentation on all faces. The unit was not a spinner, hinting the designers felt facing the Gorilla toward the shopping traffic was the primary goal. I might have suggested mounting the merchandise cube on a Spinner, Gorilla set stationary atop the Spinner axel. CLICK through the Thumbnail and Gallery of photos for additional Gorilla Marketing Lip Balm Display views.

GoldToe Zen of Socks: Enlighten Your Feet

June 6, 2017Label and Sign Holders, Point-of-Purchase, Shelf Edge FixturesBy fixturescloseup

Gold Toe® as Brand offers a Zen-like Tao of life on each and every box. Consider the wisdom of “On the Path of Life, Ignorance is Blisters” and the affirming “Truth, Integrity, and Reinforced Stitching.” The overarching positioning statement of “Enlighten Your Feet” summarizes all. CLICK through the gallery of photos of cartons of Gold Toe Zen of Socks: Enlighten Your Feet as their own Point-of-Purchase promotion.

Competitive Tonneau Cover Display Lineup

May 20, 2017Point-of-Purchase, Store FixturesBy fixturescloseup

A competing Pickup Truck Tonneau Cover Display Lineup are ganged for comparison. There are advantages to the customer, and maybe even to the manufacturers, but the challenge now becomes how to look different enough to attract attention the most. Browse this Tonneau Cover Display Lineup flight line, then follow up with individual, more detailed posts immediately below.

FitBit Acrylic Tube Protective Wrap Remedy

May 18, 2017Store FixturesBy fixturescloseup

Many FitBit exhibits have been tracked by FixturesCloseUp®, most including clear acrylic tubes for wrist-like display. Some may have felt the clear acrylic TOO clear. This FitBit Acrylic Tube Protective Wrap attempts remedy by enclosing in a wax-paper like sheet to step back the transparency to mere translucent. Then again maybe it is just a protective sheet for shipping the Acylic Tube without scratches. You choose, FitBit Acrylic Tube Protective Wrap or transparency reducer. Meanwhile scroll down for more FitBit merchandising.