QR or Quick Response Code is a two-dimension scan code that is all the rage in merchandising nowadays. But what if your smartphone isn’t quite smart enough to QR? Here a famous retailer suggests you TXT for info on the product of interest. Or maybe you feel you can just “thumb” in the TXT info faster than the 47 second average suggested for unslinging a smartphone, firing up the QR reader, taking the shot, and pathing to the website represented. Whichever means you prefer … QR, TXT, or even long-hand URL itself … retailers are eager to provide the connection you seek.

For individual QR implementations and more see…
QR for Complex Product Communication
OtterBox Box Outdoes Itself
Target’s Holiday Toy QR Code Campaign
QR Codes for the Well-Dressed
Fashion Forward Facial QR
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
QR Code Out of Reach?
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect
Idiotic QR Code Campaigns
QR and Mobile Trends Whitepaper

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic try…
Is WiFi a Benefit to Retail
Do You Prefer WiFi or a Restroom