QR or Quick Response Code is a two-dimension scan code that is all the rage in merchandising nowadays. But what if your smartphone isn’t quite smart enough to QR? Here a famous retailer suggests you TXT for info on the product of interest. Or maybe you feel you can just “thumb” in the TXT info faster than the 47 second average suggested for unslinging a smartphone, firing up the QR reader, taking the shot, and pathing to the website represented. Whichever means you prefer … QR, TXT, or even long-hand URL itself … retailers are eager to provide the connection you seek.
For individual QR implementations and more see…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“For a Pinterest Photo Board on QR visit…
QR Codes in RetailOn a closely related topic try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“