This in-store dining experience typifies Neiman Marcus Cafe Laided-Back Luxe. Enjoy these Neiman Marcus® branded Potato Chips as a side to a Chicken Salad Sandwich at The Neiman Marcus® Cafe. The presentation here backs up my earlier review as “refined without being stuffy.” Hours may be limited because it positions itself as a Cafe … albeit one with a Chef. Step through the Neiman Marcus Cafe Laided-Back Luxe gallery for additional Hospitality Retail impressions.
More than an upright or stanchion yet far less than a gondola or island, I decided to categorize this a single-facing-per-side a Guess Branded Faceout Pylon. Guess decided the branding benefit of capping the pylon well worth it, to good end effect. One assumes that since this Pylon is labelled Guess Kids, other category-defining Pylons exist, though not seen in this store.
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If you sell adjustable, increasing sleep comfort, this Up-Down Sleep Number Store Branding supports your premise. Here it is executed dramatically in neon-like backlighting by Sleep Number®. A Mall location and distinctive storefront give Sleep Number far greater visibility that marketing purely through multi-brand, general Mattress retailers. Strut your stuff Sleep Number. Consider the creative concept in the Up-Down Sleep Number Store Branding gallery of images.
Express Promotes All-Out Lifestyle Branding with a tag line of “Your life, your dress code.” And if Express is your thing the tag line is totally true. Express does project a certain style. And they do want you to make it your dress code. The proposition was carried throughout the store via corrugated dimensions that shipped flat but fold up into the Express Promotes All-Out Lifestyle Branding signage.
If “Skinny = Innovator” “Slim = Photographer” and “Model = Produced” you had better say so and provide the translation with a Find Your Fit Size and Style Scheme. The over-arching directive is “Find Your Fit” with an encouraging “Your Life, Your Dress Code” tag line. As an aging old “radical” and “peacenik” with an expanding body outline I did not see much for me, but I was sign shopping outside my league and size range. If only I could find a Free People for Big and Tall. This Find Your Fit Size and Style Scheme seen at Express, where at least my young wife can still shop.
Though samples are on display this Express Shorts Shelf-Edge Style Definitions signage cuts throughout the clutter to name and demo the look. Pick from Slim, Classic, Drawstring, and Cargo Shorts without even lifting a pair from the pile. And while mostly merchandising the offerings, the sign also carries the Express general tag line “Your life, your dress code.” The Express Shorts Shelf-Edge Style Definitions sign style was also echoed as needed across the store. Follow the threads below.
Missing characters damage the impression presented by the display topper with Kenneth Cole Reaction Brand Misspelled. Messy looking, it detracts from what should be an impression of outstanding style and quality in merchandise. Damage across several faces makes the negative impact all the more significant. CLICK through the gallery of photos to review various Kenneth Cole Reaction Brand Misspelled faces in succession.
Aisle Invaders that match the branded Category Management of the full-frontal display define Category Definition (the extent of merchandising territory) for Garnier® Trend Spot. CLICK through the gallery to see that the territory takeover is made permanent via threaded fasteners that bolt the mounts to the shelf. No give-backs here. The branded Aisle Invaders themselves are held in place by vertical Grip Clips. Between front an angled presentation, Category Management and Definition at its finest.
Calphalon Table Top calls attention to itself and brands loudly no fewer than 3 times in a single Island display. Pots, Pans, Skillets and Stew Pots all cohabit the space well, wth a backdrop reaching out as lifestyle sell. The display and back stock continued to lower levels but I was most enamored of the upper. Focus on the subdisplays in the gallery of images. This Calphalon Table Top seen at Kohls.