If you sell adjustable, increasing sleep comfort, this Up-Down Sleep Number Store Branding supports your premise. Here it is executed dramatically in neon-like backlighting by Sleep Number®. A Mall location and distinctive storefront give Sleep Number far greater visibility that marketing purely through multi-brand, general Mattress retailers. Strut your stuff Sleep Number. Consider the creative concept in the Up-Down Sleep Number Store Branding gallery of images.
In a fast moving promotion you might field multiple successive signs to reach the final merchandising crescendo. Here the Sign Holder Stores Its Own Sign Inventory. Good strategy it seemed. Then I noticed that the Sign Holder was overloaded, and not designed to hold the excessive extra inventory. Still a Sign Holder / Storer might find uses in a fast moving sale scenario I hypothesized. CLICK the thumbnail for front view, and Sign Holder Stores Its Own Sign Inventory gallery for stepped inspection. Multiple signs were stored but only a single “Special” Header Card used.
This Wolford Up-Side-Down Branding Out-Of-Store benefits both the host Department Store and the Brand overall. The approach is simple yet stunning with logo large and unmistakable. European-brand Wolford was not trademarked on the Pedestals, but the name is universally known. Step through the Wolford Up-Side-Down Branding Out-Of-Store gallery of photos below for various zooms. CLICK the thumbnail for closeups of the inimitable Wolford-style hose offerings.
Hospitality Retail and this Galvanized Happy Hour Menu Holder does not escape the eye of FixturesCloseUp. After all, staff must take a lunch and relax during Happy Hour somewhere. Waiting for an order one has time to take in interesting concepts like this Galvanized Happy Hour Menu Holder easel at the Kona Grill, Iselin, NJ. Click through the gallery of photos to inspect from various directions. I liked the use of Script for headlines, and standard type for lists.
Depending upon your arrival time, this Elevator Door Advertising Surprise closes to treat you to full-height advertising for “The Peanuts Movie” … which gives you something to read while you await the next car. No advertising inside the elevator however, where the audience is apparently assumed smaller and the message harder to view for the passengers. CLICK the thumbnail for static view Elevator Door Advertising Surprise. Yes this review of elevator advertising is from the past. But FixturesCloseUp has a huge backlog of interesting retail materials from its 9 year online existence. On occasion it is fun to reach into the archive for a historic perspective. I hope you enjoy nonetheless. If curious, I am sure you can subscribe to or download the Peanuts Movie online.
# # #
Another example of using unusual Merchandise as attention compeller and window dressing is this Eiffel Tower Cork Caddy Window Display. Seen in a Wine Specialties and Taste-Test Boutique the oversize item provided focus and an exotic, Euro Fixtures appeal. CLICK the thumbnail for closeup of Front Tag Cork Caddy pitch and the Eiffel Tower Cork Caddy Window Display gallery for various views of the Eiffel Tower itself. Scroll down for more cork and wine and spirits fixtures and merchandising.