Express Follow The Floor Graphic Directional
My guess is a hard-pressed retailer is attempting to make good use of an earlier but now stock-depleated display. In my father’s day as an independent grocer, he would acquire display fixtures as part of a brand promotion, and repurpose them later. In this case removing the branded color shelf edge label strip might avoid confusion … or do you think it cross sells the M&M chocolates?
For alternate shelf-edge branding and treatment SEE…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Euro Slatwall Channel Inserts in Color”
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif”
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge”
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci”
“Why Store Branding Matters”COMPARE directly with candy marketing at…
“Niche Marketing Luxury Chocolate”
“Sweets Spill from Drawers“
“Godiva Store Tag Line Not For You“
“Pusher Paddle Message Rant“
“Candy Sales By The Bucketful.”SEARCH “Branding” or “Color Strips” for related posts.
SEARCH “Cross Sell” to follow that thread.
For high-tech at the shelf edge SEE….
“Digital Shelf-Edge Price Ticket”
“Digital Shelf-Edge Promo Signs”
“Smell ‘O Vision Retail Rollout“
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