My guess is a hard-pressed retailer is attempting to make good use of an earlier but now stock-depleated display. In my father’s day as an independent grocer, he would acquire display fixtures as part of a brand promotion, and repurpose them later. In this case removing the branded color shelf edge label strip might avoid confusion … or do you think it cross sells the M&M chocolates?

For alternate shelf-edge branding and treatment SEE…
Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding and Segmentation by Strip
Label Strip Substitutes for Cross Sell Signs
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Euro Slatwall Channel Inserts in Color
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Branded Twin Label Strip for Hook
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Product Stop by Gucci
Why Store Branding Matters

COMPARE directly with candy marketing at…
Niche Marketing Luxury Chocolate
Sweets Spill from Drawers
Godiva Store Tag Line Not For You
Pusher Paddle Message Rant
Candy Sales By The Bucketful.”

SEARCH “Branding” or “Color Strips” for related posts.

SEARCH “Cross Sell” to follow that thread.

For high-tech at the shelf edge SEE….
Digital Shelf-Edge Price Ticket
Digital Shelf-Edge Promo Signs
Smell ‘O Vision Retail Rollout