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On the Launch of
Fixtures Close Up
“This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.” (Navin R. Johnson aka Steve Martin in the movie “The Jerk“)
About Fixtures Close Up
Retail fixture and point-of-purchase display reviews and photos, with research capabilities to aid in store outfitting and visual merchandising.
The Goal of Fixtures Close Up Posts
This site is a 15,000+ post 35,000+ image pictorial inventory of unique or otherwise interesting small-scale fixtures, displays, and visual merchandising strategies seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of small-scale outfitting and merchandising that combines to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing space for merchandising goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures. FixturesCloseUp targets a “purer” fixture readership than that of old-guard publications like Design:Retail, VMSD, and Shop! Retail Environments, bypassing “waste circulation” to flooring, lighting, HVAC, and other non-fixture sectors or retail interest.
The Author of Fixtures Close Up Posts
FixturesCloseUp LLC is a Limited Liability Company. FixturesCloseUp® is a Registered Trademark. The site is written and curated by Tony Kadysewski, a 20-year veteran of retail fixtures, 40-year veteran of advertising, Director of Marketing Communications at Trion Industries, Inc., and trained Engineer and Urban Planner. Fixtures are reviewed independently and most featured have no Trion equivalent. Fixtures Close Up carries a Creative Commons Attribution-ShareAlike License. You are encouraged to copy, distribute, transmit, remix, adapt, and make commercial use of the work with only the requirement of attribution to the site and author, and likewise sharing of your use.
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