On the Launch of
Fixtures Close Up

“This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.” (Navin R. Johnson aka Steve Martin in the movie “The Jerk“)

See on this clip on YouTube here.

About Fixtures Close Up

Retail fixture and point-of-purchase display reviews and photos, with research capabilities to aid in store outfitting and visual merchandising.

The Goal of Fixtures Close Up Posts

The Devil is in the details.

This site is a 27,000 Post and Page, 1,100+ category, 95,000+ image pictorial inventory of unique or otherwise interesting small-scale fixtures, displays, and visual merchandising strategies seen across the entire range of retailing (WordPress, Jan 2024).  Just as a cityscape is built up of individual bricks, beams, and boards, so a store is constructed of small-scale outfitting and merchandising that combines to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing space for merchandising goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways.  This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures.  FixturesCloseUp targets a “purer” fixture readership than that of old-guard publications like Design:Retail, VMSD Visual Merchandising and Store Design, and Shop! Retail Environments, bypassing “waste circulation” to retail finance, site selection, architectural design, operations, flooring, lighting, HVAC, and other non-fixture focuses.

 

FixturesCloseUp Domain Authority Ranking, Jan 1, 2024

Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. Scores between 40 and 50 are considered average. Domain Authority 50 to 60 is good. Domain Authority below 30 is poor.

(Moz Jan 1, 2024)

Site                      Domain Authority     Linking Domains     Keywords     Spam Score

FixturesCloseUp               49                           7.6k                    2.6k                 1%

VMSD Magazine                 44                          10.2k                   2.8k                  1%

P2P Instutute                      43                            3.9k                    4.4k                  7%

SHOP!                                   37                           2.3k                    0.52k                 1%

 

Proof of Concept Evidence

How To Research Store Fixtures instructions were among the most visited pages proving readers are actually searching for retail fixture and POP display solutions. (Jetpack Jan, 2024)

  • 6,411 How To Research Fixtures Pageviews, 2023
  • 7,138 How To Research Fixtures Pageviews, 2022
  • 5,405 How To Research Fixtures Pageviews, 2021
  • 2,985 How To Research Fixtures Pageviews, 2020
  • 2,318 How To Research Fixtures Pageviews, 2019
  • 1,881 How To Research Fixtures Pageviews, 2018
  • 2,201 How To Research Fixtures Pageviews, 2017
  •    352 How To Research Fixtures Pageviews, 2016

 

For Fixtures Close Up Performance
and Site Statistics Link Out to…

Fixtures-Close-Up Website for Sale

 

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The Author of Fixtures Close Up Posts

Tony and FixturesCloseUp Incognito in Retail

Tony Kadysewski, Chief Fixture Reviewer and FixturesCloseUp Content Strategist

FixturesCloseUp LLC is a Limited Liability Company. FixturesCloseUp® is a Registered Trademark. The site is written and curated by Tony Kadysewski, a 30-year veteran of retail fixtures, a 45-year veteran of advertising, Director of Marketing Communications at Trion Industries, Inc., and degreed Engineer and Urban Planner (Penn State ’71, ’73, ’76). Fixtures are reviewed independently, and many featured have no Trion equivalent. Fixtures Close Up carries a Creative Commons Attribution-ShareAlike License. You are encouraged to copy, distribute, transmit, remix, adapt, and make commercial use of the work with only the requirement of attribution to the site and author, and likewise sharing of your use.

Contacting the Author

View Tony Kadysewski's profile on LinkedIn

Tony Kadysewski
336 Four Seasons Drive
Drums, PA 18222
Cell: 570-578-9223

Linkedin Profile: www.linkedin.com/in/tonykadysewski
Personal Email: tkadysewski@me.com

Fixtures Close Up® via Pinterest: www.pinterest.com/FixturesCloseUp/
Fixtures Close Up® via Twitter: twitter.com/fixturescloseup/

View Tony Kadysewski's profile on LinkedIn

Corporate Web Site: www.triononline.com
Corporate Email: tkadysewski@triononline.com
Corporate Phone: 570-824-1000 x371

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