Content Marketing Effectiveness Measures

Content Marketing
Effectiveness Measures

FixturesCloseUp is Long Tail Content Marketing comprised of 27,000 Posts and Pages and 97,000 images across 1,100+ retail categories. It reports upon unique or otherwise interesting fixtures, outfitting, and merchandising across the entire scope of retail. The site documents these varying point-of-purchase solutions while enabling extensive search and comparison capabilities. It is a source of present-day solutions as well as inspiration for new applications. For use as a Fixture Research Tool, see the How to Use Menu.

Content Marketing Insights

75% of B2B Buyers rely upon Content Research for 2/3 of the buying cycle, according to CEB’s Marketing Leadership Council. SOURCE: 75% of B2B Buyers Rely On Content Research
67% of surveyed B2B companies reported marketing content as a top or high priority within their marketing strategy. SOURCE: Content Marketing Blogs Generate 13x ROI
56% of Marketers claim personalized content drives higher engagement SOURCE: Content Marketing Blogs Generate 13x ROI
41% of B2B Buyers view 3-5 pieces of content before calling to inquire directly or purchase. SOURCE: Kantar, Gartner, Google, others.
76% of B2B marketers say content Marketing helped generate demand and leads in the last 12 months. SOURCE: Kantar, Gartner, Google, others.
62% of B2B customers respond to salespeople who connect by sharing relevant content and insights. SOURCE: Kantar, Gartner, Google, others.
74% of readers trust educational content from brands as long as it does not push a sale. SOURCE: Content Marketing Blogs Generate 13x ROI
71% of consumers trust solutions that provide useful information — without trying to sell them something. SOURCE: Content Marketing Trust Quotients
70% of consumers prefer getting to know a company via articles rather than ads. SOURCE: Value of Content Marketing Executive Summary
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. SOURCE: Value of Content Marketing Executive Summary and Content Marketing Blogs Generate 13x ROI
Content Marketing builds brand and generates leads. Forrester Research Content Success reporting ranks content marketing at top of the pops in both effectiveness at building brand and generating leads and opportunities. SOURCE: Forrester Research Content Creates Success
But even on a small scale, Content Marketing is far, far greater in effect than the do-nothing alternative. Consider the mathematical premises of (1.01)³⁶⁵ = 37.7 for a year-long ongoing small daily effort vs (1.00)³⁶⁵ = 1.00 for a do-nothing alternative.