Sophisticated shelf-edge label systems are available with mother and daughter strips accommodating both promotional and price labels. But this bullnose attached to the shelf surface not edge, added no label holder functions, and left the existing C-channel free.  Sophisticated shelf management systems can feature bullnose frontrails as product stops, but this installation has no dividers or pushers. This strip is pure and utter branding while helping creating category segmentation (department-within-a-department). It was mounted on all shelf levels on one side of the aisle for half the length and may have been CP manufacturer specific. But exactly what should I call it? (Called a Shelf Shroud, named provided by Kristen below) And would you want the branding without the labeling benefit or product organizing features? As retailer maybe no, as brand manufacturer maybe yes. In any event it looked great.

For alternate shelf-edge branding and treatment SEE…
Label Strip and Shelf Edge Sign Colors Match
Die-cut Shelf-Edge Branding by Butterfly
Branding and Segmentation by Strip
Label Strip Substitutes for Cross Sell Signs
Shelf-Edge Philosophy of the Philosophy Brand
Color Category Branding by Aisle
Neiman Marcus Dollar Store Motif
Black-on-Black Retail Motif
Branded Twin Label Strip for Hook
Color-Coded Prices at Shelf Edge
Retail Categorization by Shelf-Edge Color
Tide Olympics Collector Edition Bottle
Buy-Big, Save-Big at Shelf Edge
Branding by Bullnose
Don’t Flip Your Lid
Brand Cross Sell or Confusion
Fashion Forward Sampler
Slotwall & Label Strip Both Curve
Product Stop by Gucci
Why Store Branding Matters

SEARCH “Branding” or “Color Strips” for related posts.

For high-tech at the shelf edge SEE….
Digital Shelf-Edge Price Ticket
Digital Shelf-Edge Promo Signs
Smell ‘O Vision Retail Rollout