Early Toast to Christmas Crystal

Christmas slowly begins to edge out Halloween in the retail merchandising venue. But what happened to poor Thanksgiving in this marketing lineup? This is a small visual merchandising creation and shelf display in an out of the way Wegman’s® location, but nicely done none-the-less. CLICK the thumbnail for alternate glassware offering. Scroll down for other Glassware and…

Early Christmas Table Settings

  Again Christmas starts to slid into pre-Halloween focus with eye-catching black Early Christmas Table Settings display. Standardfixture hardware displays the plates upright at the shelf edge for easy selection. I’s say a bit early for Christmas, but I have been involved in ad campaigns that promoted Christmas Layaway as wary as August. So if you…

Haunted House Pumpkin Promotion

Two supportive promotions combine … massed seasonal Pumpkin display and a miniature Victorian House “Hero” for the local Gravestone Manor® Theatrical Haunted-House-for-Charity campaign. Positioned at the store entry, no one can miss this twofer promotion. Brochures for the Gravestone Manor are included. But a QR code and website URL on a sing would have been…

Bosk Cheese Board Cross-Sell

If your customers like a woodsy, natural items, marketing Bosk Cutting Boards sawn directly from logs fits right into the theme of your Cheese merchandising. Maybe a cross-sell to those hearty smoked cheeses would be appropriate. In any event, this will give customers something to consider while waiting for their “Now Serving” number to be called. CLICK…

Back-to-School Grocery Appliances

For dorm or apartment, these these coffee makers, toasters and blenders truly are “Back-to-School Appliances.” An oversize Tabletop Sign Holder makes a simple soft-sell your-choice-at-one-price pitch.  Interesting to see this mutli-pallete-scale promotion in a Wegman’s Supermarket. More evidence of the ongoing retail channel overlap. CLICK the thumbnail for a broader view. For Back-to-School Lists  see……