Curious typography for this Darrell Lea Twists Merchandising Typography Alternative. And fascinating how the human mind automatically corrects the character and makes the message intelligible. But the visual interpretation and mental juggling make the brand more memorable. Good job, Darrell Lea. Now I wonder how they taste? See and taste these Darrell Lea Twists Merchandising…
Creative copywriting, typography, layout, and color come to the rescue of this CEL-EB-RATE Macy’s Black History Month Poster. After all, this poster in only Black and White might be a bit polarizing. Let’s get all the colors involved. Any guesses at representation for Red, Yellow, and Charcoal Grey? In any case, come celebrate “the diversity…
This Sans-Serif YSL Fragrance Tester Card uses a single character to define and communicate the Yves Saint Laurent brand. Apparently, in this fast-paced world, even the short telegraphic script YSL version of the name is too long and involved. So this new Ultra Bold single-character “Y” is the updated brand outreach. In this iteration, this…
Though a bit difficult to determine from less than panoramic photos, this Which Way To Face A Sale Baseline example got it right. The Sales signs placed in the Mall Concourse just outside the store entry have the baseline of the word “Sale” oriented outward. So from the passersby perspective, though sideways, the word read upright…
Here are Lancome Logo Counter Descriptors Enumerated in French within the Counter of the signature Lancome accented “O”. French terms like Generosite, Beaute, Femmes, Maison, Liberte, Elegance, Imaginaire and more are easily understandable to English speakers regardless. Associating the terms with the brand position it in an upscale manner. This Lancome Logo Counter Descriptors Enumerated…
Normally floating type in Negative Space encourages the eye to focus on and read the message easily. Here Cutting The Price of a Price Cut Sign crops off part of the numeral to create assymentry and add eccentricity. The unbalance appearance is what drive engagement. Consider the attention compelling aspect of this Cutting The Price…
The famous children’s taunt seems to apply to this Made Ya Look Eyewear at Saks. While the display itself is stylish and well-presented and helps brand the store visit with Saks sign typography, the “Look” sunglasses take it over the top in terms of effect. Best of all, it works well from a variety of distances,…