Beige Hooks, Blue Pegboard

The light beige powdercoat of these One-Piece Straight Entry Metal Plate Scan Hooks, compliments the package color, while contrasting with the blue pegboard display surface. A dramatic point-of-purchase and merchandising color scheme, yet easy and economically accomplished. CLICK the thumbnail for a better look at the Straight Entry Hook Backplate. For more blue fixturing by…

Pink as Under-Used Fixture Color

Fixture Color is underutilized in store branding generally. Whether you specifically like this Beige-Hook-on-Pink-Slatwall choice or not, you must admit it has visual presence. And once you know it is part of the colorful and sometimes fanciful fixtures at FAO Schwarz, you will further agree it reinforces store image and a memorable sense-of-place while shopping.…

Hello Kitty Dazzle Paint

Irregular patters on these collapsed umbrellas breaks up the outline of these umbrella making then far less recognizable as a desired item. The technique is known as “Dazzle Paint” when used in military  camouflage. It is an effective defense against visual focus on objects as large as Battleships, Good in war, bad in merchandising even…

Adult Content in Retail

Life grows more sophisticated and complex with each passing generation. Now it becomes advisable to post Parental Warnings for mature content at the store entrance. I did see patrons I thought a bit young for the offerings at the far back of the store. But maybe it might be good that they see in public,…