I loved this carded concept for a Bessey Simply Better C-Clamp Strip Merchandiser promotion. And “C-clamping” the merchandise to the fold-over Hang Cards was pure genius. Just because you manufacture a simple item does not mean you can’t do it with pride, quality, and a “Simply Better” tagline. Showing true professionalism, the Hang Card includes…
If you want a challenging merchandising job try working in hardware, plumbing, and lumber. Here, someone thinks outside the box with a bulk barrel of Spring Clamps, rows gripping the perimeter, and a squadron of Flock of Spring Clamps Take Flight Visual Merchandising formation flying above. Even I paused to assess if I was up-to-date…
Close up, this Prickly Point-of-Purchase Spring Clamp Retail Merchandising display takes on a porcupine-ish-look of clippy and clumpy offerings. From a distance, the display may look far more professional, but near, it appears very busy with clamps jutting hither, thither, and yon. There is certainly nothing wrong with the POP. But store staff clean-up efforts…
Where is the cutoff point when documenting casual guerrilla marketing retail fixtures? I don’t know so I document this Spring Clamp Retail Signholder Guerrilla Marketing regardless. It does add a bit of informal appeal. I have seen similar clamp usage in painter’s ateliers and photographer’s darkrooms … back in the day. SEE “Spring-Loaded Sign Holder” for a…