If you’ve got it flaunt it, is the key to this Diolaze Laser Hair Removal Market Positioning As Champion by Inmode. And for all we know, the Inmode self-proclaimed statement is true. The “Innovate Inmode” tagline and the promise of smooth, soft skin are equally persuasive. Doctor-signed before and after images are provided as proof…
This Vitality Institute VI Peel Dermabrasion Benefits Seen and Enumerated table-top promotion offers “compelling before and after” photography both here and via Instagram. Now that they have your attention, the additional, more wordy benefits can be enumerated with callouts pointing to the troublesome locations. If dark spots, skin damage. lines, wrinkles, and acne are affecting…
This Daxxify Progressively Less Wrinkles Promotion Provides Photo Evidence post title takes a more clearly descriptive approach using “Wrinkles” as opposed to “Lines” as the problem addressed. Look closely to examine images of before, 2 weeks after, 6 months after, and 9 months after treatment. I am sure you agree that “less lines” works just…
This Botox And Peel Combo is $150 Dermatology BOGO Deal is a good cross-sell, particularly since both Botox and a Vitality Institute Peel are products and procedures of Allergan brand (itself owned by Actavis.), as are Juvederm, Cool Sculpting, and other famous names. So they get a double sale, while you, as the client, get…
The irregular edge of this Gold Bond Skincare Display Serrated Outline Is Unique was definitely one aspect of this unusual in-aisle merchandising. Also, see the pop-out base elements that add to dimensionality and Gold Bond Branding. The Masthead provides signing space for the whole affair, including the “Product of the Year” award status. Four product…
“Dermatologist Recommended” is the positioning statement for this Cetaphil Hydrating Skin Defense In-Aisle Display. If you insist upon the details, Cetaphil claims to defend against dryness, irritation, roughness, tightness, and a weakened skin barrier. And with Dermatolgist backing, surely you can take that to the bank (obscure skin organ bank play on words intended). A…
A central upright and product ledges make this CeraVe Moisturizing Cream Unique Cantilever Display Concept one of the more interesting displays seen. A broad base ensures stability regardless of the sidesaddle approach to product positioning. The promotion of “3 Essential Ceramides” is expanded upon with a wordier “Moisturizes & helps restore skin’s natural barrier” explanation.…
A smiling client’s face beams its approval of this Happy Gold Bond Champion Your Skin Display. A vivid red Splat backs up that implicit approach with the word that Gold Bond was voted Product of the Year in a 2022 survey of 40,000 users. So a bit of bragging rights are due and employed in…
Look closely to see that this CBD Skincare Shelf-Edge Dangler by Vena is double-branded for greater impact. Both the free-floating Panel and the C-Channel Anchor fly the Vena brand name flag. And any movement caused by wafting HVAV currents or passing aisle traffic catches the shopper’s eye far better than static labeling. See that the…
This Color-Coded Essential Oils Display is a highly visual way to communicate that there is a range of merchandise here to consider. Yes, different sizes and shapes and even color packages help distinguish that. But you must admit that the color stripes make it all the more obvious. What colors and in what order I…