This Macy’s First Impressions Plush Nook Branding fits right in with the brand’s emphasis on play and kid’s fun. While the brand’s apparel in a nearby display makes its own fashion statement for mom and pop, let’s not forget the little ones non-fashion desires … the need for active play. So while shopping for apparel,…
You might suggest “Embossed” but the Carter’s Logo-Silhouette Department Branding title of this post was chosen to contrast with “Carved” and “Engraved” supplemental post titles listed below. In any event, Carter’s logo here is “raised” meeting at least one characteristic of embossing in addition to silhouetting. The white characters against a brilliant red background ensure…
Might you classify this Cold-and-Miserable Columbia Sportswear Display as “negative selling.” Quite uniquely it takes the “negative” weather and turns it into a Columbia Sportware “positive.” The quote is attributed to the Chairman of Columbia Sportswear, rightly or not. Consider the pitch, sportswear and overall display in the three images. This Cold-and-Miserable Columbia Sportswear Display…
What better material to convey the impression of this Columbia Sportswear Plywood-Tree Staging than natural wood? And plywood sheets are perfect as a substrat from which to cut silhouettes of branding tree trunks and limbs. These rear views of the Columbia Sportswear Display best document the Tree-like shape. For front views follow the links below.…
Floating alongside soft infant apparel is this Baby-Basics Rack-End Cloud Sign. The unusual silhouette attracts attention and hints at soft-as-a-cloud comfort. Sleep and playsets are the topic at hand. This sign silhouette was used and seen in other parts of the store too. This Baby-Basics Rack-End Cloud Sign seen at the Carter’s, the Arena Hub,…
This Koala Collection Clip-On Cloud Sign hints at soft comfort. Unusual quilted baskets get additional unique treatment courtesy of a Clip-On Cloud-like Sign. The fine print waxes poetic about the “snuggly soft cotton” construction and “special design detail.” So why not a soft fluffy cloud shape as design detail for the signage? Die-cut into a…
This Idole Fragrance See-Though Display Design highlights the fragrance bottle with a see-through hole smack-dab in the middle. The visual interest is added by the change in background vs foreground as one walks by. Of course, actual rather than silhouetted examples of the product are on display, boxed and unboxed. Use the unboxed as a…
Somehow the classic lines of this Chanel Perfume Bottle Silhouette Dimensional say “Fragrance” without using the word at all. Many perfume bottles are embellished with oversize designer caps. This symbolic interpretation plays on that theme. This Chanel Perfume Bottle Silhouette Dimensional seen at Macys among a range of Chanel presentations. Compare Chanel Dimensional designs at……
These Lifesize Cut-Out Corrugated Lifestyle Models are far more dimensional looking in real life than in the flat photography. And irregular die-cut silhouette, see-through areas, and realistic shadows add to the presentation. The happy smiles also project the good life as a lifestyle, aided and abetted by cute clothes. Consider this mini-tableau in the gallery of images. This…
Still visible from a long way off, this Boys Apparel Department Silhouetted Sign is color-coded in traditional boys-blue. The sign tugs at you to approach, but much of the merchandise is far forward, so customers are tricked into browsing as they pass. Consider the effect in the gallery od slideshow of images. This Boys Apparel…