One of several mid-size promotions this traffic-stopping Sephora Beauty Obsessions Glow Recipe strived for engagement and diversion of JCPenney floor traffic into the in-store Sephora Franchise. Beauty Obsessions was the umbrella under which this Glow Recipe and related displays plied their wares. An interesting design aspect was the vignette of pink at the top to a…
The unusual Olaplex name is part of the marketing ploy of this Sephora Unbreakable Blondes Shampoo Display. It might be an even greater play on “unbreakable bonds” were the target demographic chemistry majors. But as is it promises 3x Brighter results plus hydrates and strengthens, another play on the Unbreakable Blondes them. Paralleling other Sephora mid-aisle…
Another element in an ongoing in-aisle marketing series, this Sephora Laneige Dreamland Collection also calls out for attention by passing JCPenney shoppers. With the Sephora in-store franchise steps away, the diversion of attention is worth the effort. Beauty Obsessions is again the umbrella marketing concept with Laneige the subordinate, but actually doing all the merchandising…
Seasonality aside, this Paco Rabanne Phantom Eau De Toilette works as hard as related displays to snag passers-by and redirect them into the in-store Sephora franchise. And if the display design doesn’t do it the famous name surely will. Price is reflective of the value of the offering, $75 for 1.7 oz, but a price…
This Sephora You’re So Too Faced Display is flagged “Just-Arrived.” But everyone knows that Too Faced had arrived as a major brand and name long ago. FixturesCloseUp has reported on Too Faced displays for years. But as a strategy. “Just Arrived” adds a sense of newness, immediacy, and rarity. So sales can only benefit from…
This small footprint Sephora Little Luxuries Under $25 Display nevertheless towers tall and cuts across in-store sight-lines. And it is hard to ignore the circular masthead superstructure. The lower square structure faces product in all directions so sales opportunities are maximized. Individual shelves have raised run-around edges to contain the stock. And just as the…
This Sephora Cosmetics Collection Under $20 promotion offers any and all foundations and face powders for under the target price. And that includes specialty Brushes designed for your specific product. It’s a win-win for both item and its application. But know that Testers are not locked and loaded, but provided only for display only. Ask a Beauty…
There is no arguing with these Sephora More-Beauty Value Sets. In fact, if there was anything negative to be said why not a larger offering? Though small in size it was big in engagement and value. It was also used to guide store traffic flow, plugging one of the exits from this Sephora store-in-store concession…
If the alternate Endcap Display was too limited, this Urban Decay Inline Display 25% Off merchandising offers a greater selection if you are willing to shop its length. Everything from All-day, All Night to Sparkle Out Loud fashion cosmetics are on offer. Get bigger lashers, brighter eyes, and buildable foundation coverage all within 10 paces…
This Urban Decay Long-Lasting Brows Display promises permanence, but sadly not an easy in-store Trial. Note the warning that “Testers Are For Display Only” so nonfunctional dummies. But it is suggested that asking a Beauty Advisor can remedy the situation. Meanwhile, consider the alternate eye makeup styles in the main display photograph. Which is the…