Euro Fixture Side-Rail Wall and Shelf-Mount Grid

Much akin to permanent, climbing-ladder stanchions, these curved, Pipe-like Rails attach to Wall, Endcap, Powerwing and even Shelf Edge. A Grid Vertical display surface is mostly outfitted with Wire Basket and Ledges. But Display Hooks are a possibility too. CLICK through the thumbnail and gallery for views and uses. Scroll down for Grid Hooks, Grid…

Euro Fixture Endless Baskets Down Under

An interesting stratification of snack offerings. Personal-size bags up top, family and theater packs mid-level, and Endless Basket down-under for bagged Family assortments. The stratification makes sense, presents and coss-sells well, while even preserving the view (See thumbnail). It also correctly locates larger product at the lowest level in a storage system. Don’t be confused however.…

Euro Fixture™ Gently-Eased, Round-End Produce Island

Completely Round-Ended Islands and Gondola Runs are atypical in much of retail. Maybe due to cost, maybe because squared fixtures better fill a squared department and building footprint. But here a Euro Fixture™ Gently-Eased, Round-End Produce Island smooths traffic flow and is visually and aesthetically shopper friendly. One of you analytic types should calculate if shelf…

Caldrea Essential Collection Die-Cut Dimensional

In my biz these on-shelf Point-of-Purchase promotions are “Die-cut Dimensionals.” You may know them as “Graphic Shelf Filler Blocks” (Target® in-store jargon courtesy of Kevin Saladyga of POPON.net). So my title reads Caldrea Essential Collection Die-Cut Dimensional. I always wonder at the tradeoff between promotional POP space and product merchandising space. But as an adman I’d opt…