Next Window at Weis

Taking a play from Financial Retail, the Customer Service, Cigartette, Lottery and Specialties Counter at Weis® advises “Next Widow Please.”  More a service counter than cash wrap or checkout, the physical and service difference is discernible. The signs were large enough that clients could aim for the operational window even from a distance … no…

Macy’s® Employment Branded

Bravo Macys® for playing all your cards right. This tasteful “Hiring Cosmetic Associates” was positioned at the entrance to the Cosmetics Department itself, and buried in the Executive Offices area behind Customer Service. If my interest and talent was cosmetics, working for Macy’s would be a big draw. Including the Macy’s star, and personalizing and humanizing…

Diagonal Cart Park

Even professional Traffic Engineers debate the efficacy of diagonal, nose-in parking along traffic ways. Do such debates echo into store planning and design? I am supporter of the Diagonal Park both for carts as here, and cars nose-in to the curb in small town business districts. I think it allows easier parking and unparking, better traffic…

Don’t Forget Your Baby

This Diaper Changing Station warning is fitting and not retail news. I just needed it to complete my full range of in-store Baby warnings. CLICK the thumbnail for a closeup. Then please use this as your stepping-off point to the far more interesting post. But first CLICK the thumbnail for a closeup. For other enlightening Baby…

IKEA® Stair as Staging

Luckily this prop stairway probably would hold the weight of a child, while adults would be unlikely to be tempted to climb. The safety warning is small and out of the way, but even at a glance the IKEA® staging does not seem to lead anywhere enticing. A great visual merchandising concept for the desk-in-a-nook concept.…

Do-Not-Touch Exercise Equipment

If your purpose is in-Mall demonstration of sophisticated, upscale exercise equipment, why would you discourage active engagement? Most passersby seemed to do as directed and not touch or even approach the display. Peloton might have done better to pay a fit spokesmodel to ride, and invite others to try, rather than this hands-off approach. I…