Though running across the rear wall, this Kendra Scott Neon Branding Echos Storewide. In fact, one’s eyes focus upon it immediately upon entering the space. Smaller elements of Kendra Scott’s positioning and taglines are scattered throughout all the individual displays. But this Kendra Scott Neon Branding Echos Storewide is the dominating factor, creating an unmistakable…
The mascot for thisDr. Squatch Men’s Grooming Merchandising Display, while resembling Bigfoot, is nowhere near as foreboding and scary. In fact, to FixturesCloseUp, he has a Homer-Simpson-esque appearance. The pipe is, however, a manly addition helping place Dr. Squatch midway along the horrific-to-humorous scale. That was very possibly determined through market testing to appeal to…
You decide if this Emily In Paris Runaround Cosmetics Endcap Highlight titling refers to Emily or the display itself. A hint may be that you read this within FixturesCloseUp threads of reporting on retail outfitting. But I am sure Emily herself had a good time in Paris acquiring these upscale cosmetics for resale in the…
Here Inline Winky Lux Neon Highlights Glow Brightly, calling out select items in the brand’s offerings. While the brilliant edge lighting is not true neon, it certainly takes on that appearance. But in doing so, it throws off digital imaging exposure. So sorry. Please consider this particular Inline Winky Lux Neon Highlights Glow Brightly execution at a…
A standout in any retail environment, this Winky Lux Neon Endcap Design is a glowing example of visual merchandising and Point-of-Purchase creativity. Neon-like script spells out the Winky Lux name on a large scale. Egde-lit Acrylic Sidewalls define the space and echo the display’s color scheme. And see that much of the product line picks up…
A single glowing word defines this Girls Department Neon Signage. The neon script is unusual making it all the more eye-catching and instilling a memorable sense of place. The overhead signage helps define the very large department and calls out for an exploration of the limits and offerings. Most fixtures within are also branded Pink…
This Target New Movies Neon Emphasis looks the part but close inspection reveals it to be backlit and edge-lit acrylic. Still, the effect is noteworthy and fits in with the shelf-edge lighting effects. This New Movies Endcap was seen on the runup to the cash wraps where all shoppers will have time to consider, and…
This Mercedes-Benz This-Must-Be-The-Place Neon Sign and Coffee Bar suggests that this is a very trendy hangout. Given the midtown Manhattan location and upscale clientele, that may very well be so. Hang out here and meet important, influential, and more importantly, rich neighborhood residents as well as influential out-of-towners like visiting FixturescloseUp executives. An interesting Neon projection…
These Revolution Cruelty-Free Cosmetics Flashers attract attention while hinting at the cosmetics shades and hues available. I say hint because it is unlikely that backlit transparency uses the same color model as surface-application foundations, rouges, and eye shadows. But they are a serious attention compeller. And the Cruelty-Free promise is an additional benefit. So roll…
You decide if this Winky Lux Neon Cosmetics Display is that, or more appropriately Neon-like, or predominantly Backlit Transparency. Or maybe it needs to be classified equally as all three. In any case, the merchandising strategy is brilliant in its eye-catching ability. And the Winky Lux brand name somehow seems immensely appropriate for such an…