Neiman Marcus 5-Star Rating

Neiman Marcus® courts the iPhone® set with a new 5-Star Rated App. How it can be both introductory “New” and “5-Star Rated” simultaneously, I don’t know. Maybe its a knock-off of a well-liked Android® Version. In any case a good reminder to upwardly-mobile (pun intended) NM customers that “There is an App for that.” CLICK the…

SmartPhone Case Riot In-Store

If you thought SmartPhone retailing was competitive, it comes nowhere near this riot aftermath in the “Tech Shop” cell phone case aisle. Admittedly these are mostly Fashion cases not hi-tech protective cases which have a narrower market and less excitable demographic. Still glad that I was not in this aisle at store opening. CLICK through…

DeWalt® Brands Mobile Tool

DeWalt® not only supports it’s tool sales with in-store point-of-purchase and fixtures, but a mobile app to support customers work in the field and demonstrate DeWalt brand thought-leadrship. Area, length, volume conversions, calculator, and “DeWalt Solutions” are offered from the convenience of your smart phone. I passed through my Do-It-Yourself phase long ago and would…