Interesting sales psychology in Mall Concourse advertising by Lululemon. “Where You Feel Most Alive? Lululemon!” conjures images and experiences of a personal nature. Which are then subtly linked to Lululemon. A clever lifestyle sell in reverse. Lululemon’s for you. no matter what your pleasant imaginings. I might have included directions to Lulu (pardon my familiarity) in the…
More than a mere display, fur makes this Lululemon Aveda Sample Tray Pedestal distinctive. Negative space provides focus. A faux fir table cloth adds class. The tray contains, full instructions and a quote from Thoreau adds class. Tightly positioned in an out-of-the-way location, the tester and try-me attracted attention, none the less. Consider the presentation in…
The famous name retailer demonstrates OCD in apparel sales with this 50 bin wall of Lululemon Pant Pigeonholes By Size and Style. Arranged that way makes finding … or filing … any Pant easy peasy. The pants are displayed above, but the fixture focus and fixation remains the organizational outfitting. Step through the gallery of…
This Lululemon Namastay Put Panty Outfitting is merchandised with the Yoga and Exercise Mats for a reason. Just as they are named Namastay Put as a Panty line. If you don’t get it, I guess you just don’t and maybe Lululemon is just not the retail philosophy for you. But at least you can admire the…
If nothing else Lululemon is flexible. Here the Lululemon Yoga Mat Strap Merchandising cross sell from Mats to straps is twofold: Mat straps in Wood Bulk Bin vs Mat Straps in Open Wire Basket. Take your pick based upon your mood or just the serendipity of the day. Me? I might prefer that my Yoga…