A large sign directs attention to this Kids Gift Shop Licensed Artist Backpack Endcap. Upon closer approach, the clear backpacks reveal everything necessary for playtime fun by budding young artists. Eric Carle (author of the best selling “The Very Hungry Caterpillar,” children’s book), Sesame Street, Playskool and others offer a choice of backpack, though contents…
If you had to label a sassy Betty Boop® Licensed Figurine, would you be as creative as this sexy Garter Price Tag concept? Likewise if a Betty Boop® fan could you have been as creative as using the Price Tag system as the excuse to be include in reviews under the umbrella of FixturesCloseUp? In…
Is this a Minion® (or possibly Mini Me) disguised as Star Wars® Imperial Stormtrooper, or the real, albeit diminutive thing? I am not exactly sure but if you forced me to decide I would say the former rather than latter. CLICK the thumbnail for an overview of the hoodie offering. I wonder if two Licensing Fees…
This entire bed, with slide over cockpit canopy, is crafted to look like the Millennium Falcon, so little additional staging for this Star Wars Millennium Falcon On Sale required. Additional Star Wars licensed propping is also available right with the bed in the form of Droid-shape pillows, and StormTrooper pillow covers. As a fan I recognized the…
This Lacoste Crocodile Joins the Peanuts Gang is great cross-branding and licensing when you consider that the only characters more popular than the Lacoste Crocodile are the Peanuts® comic strip gang themselves. See in closeup that Locoste® is actually in play with Lucy van Pelt on the window display T-Shirt. CLICK through the gallery for…
Crayola® Brand pens? Upon close inspection, no, but a concept worthy of the Crayola® marketing machine. Acme® pens deserves credit for a very crayon-y design without (hopefully) running afoul of Crayola trademarks and branding. But on a positive note for Crayola, anything that looks reasonably like a crayon certainly calls to mind their product. So…
The Porsche® Group’s pen designs are elegant enough for the avante guarde, but here also offer extras that help it cross over to the Motorhead and Matchbox® Car collector markets. I’m not sure of the Porsche-Autobody-Shell-as-Box concept or functionality, but I know a Matchbox-like car premium when I see one. This Porsche Pen Plus Matchbox Car…
Hello Kitty® just celebrated her 40th Anniversary, so maybe being licensed as a mascot for Old Maid Card Games is timely? Personally I think Kitty White is as vivacious as ever, even though not my type. Old Maid or not, I would not be ashamed to have her seen on my arm walking the promenade. Here she struts…
With a popular franchise, Teenage Mutant Ninja Turtle Hooded Towels only require Straight-Entry Scan Hooks to self-merchandise. Admittedly without the defining tag, they are a bit more cryptic in appeal. But even unlabeled they hold an attraction and are a Pegboard Hooked traffic stopper. CLICK the thumbnail for alternate un-labeled look. Do you think that look…
Now that I see it at the shelf-edge, the branding or licensing of the Animal Planet® name for pet items is a no brainer. But why doesn’t my brain come up with these ideas first? It’s only smart enough to recognize a good idea after the fact. Damn, dumb brain. But damn smart marketing here.…