Don’t sell “Tableware” … sell the dining experience … which in a civilized environment includes food, wine, decor, fixtures, and fittings. A department title of “Tableware” might be great in mass merchandising. But for the good life, “Dine” is a more upscale sizzle to the sell. CLICK the thumbnail for an alternate view. A lit…
A crisply dressed JCPenny® mannequin presents you with a plush blanket in case you are feeling the winter chill. Adjacent to the bedding and linens department, it reminds that blankets, throws, and even warm Winter robes are just steps away. Do you think a directional would have helped or detracted? CLICK the gallery for additional views.…
Maybe a JC Penny® Care Plan would not be right as the main gift, but as a stocking stuffer it would take the worry out of owning any gift your did give. There are care plans for jewelry, electronics, appliances, and more. To learn the coverage here use the QR Code … or just…
We’ve all seen them, decorations made from plywood panels that sprout for Christmas then surely fold-up for the off season. But I have never seen the “how” of creation and tear down. And try as I might, I could not get good images of all the slide-in and takedown points of this JCPenney Plywood Slide-in…
In my own field I sometimes find it useful to look for a solution 180º in the opposite direction of my initial instincts. So if you usually fill a bathtub with water, a 180º reversal of direction would be to fill it with warm fluffy, comfortable drying towels. You might not need this many, but…
A marvelous winsdowscape in a prime Mall was devoted by JCPenny to promoting the unlimited selection of sizes and colors online, with free shipping to the store. Nary an word of shopping or seeing in advance inside the store. If I were the store manager or Window Dresser, I would charge JCP Ecom for the advertising…
I don’t often encounter see-through Slatwire Display that I like, but this JCPenny® Gift Card implementation stood out. See-through was just enough to hint at the store beckoning beyond, yet not so much of a sight leak as to sabotage viewing of the merchandise. The vertical orientation of the sign was a nice touch … though…
A surprise display of pots and pans jumbled in an Open Wire Urn, for it is too small for a vase and too unusual to call a bin. You gain attention when you violate expectations like this. Normally randomly staked cookware at my house means time to wash the dishes. Here the stack is an unusual artistic presentation.…
The open design of this wire form Urn allows the fluffy fabric of these bath tows to shine through, while vertical orientation cutting across store signtlines show you just where you might find the towel of your dreams. Stacked on low shelves these towels are a shopping afterthought. These open wire Urns help elevate to a…
Wireform Urns encourage runners and small carpets to stand up for themselves in retail. As a vertical element they interrupt the eyes view of the far off retail horizon and force a focus closer in. Cutting off the “thousand mile star” encourages shoppers to enjoy the colors and patterns of the rugs close at hand. Compare…