JCP® Dine In-Store Sizzle

Don’t sell “Tableware” … sell the dining experience … which in a civilized environment includes food, wine, decor, fixtures, and fittings. A department title of “Tableware” might be great in mass merchandising. But for the good life, “Dine” is a more upscale sizzle to the sell. CLICK the thumbnail for an alternate view. A lit…

Care For a Blanket In-Store?

A crisply dressed JCPenny® mannequin presents you with a plush blanket in case you are feeling the winter chill. Adjacent to the bedding and linens department, it reminds that blankets, throws, and even warm Winter robes are just steps away. Do you think a directional would have helped or detracted? CLICK the gallery for additional views.…

JC Penney® Bath Towel Urn

The open design of this wire form Urn allows the fluffy fabric of these bath tows to shine through, while vertical orientation cutting across store signtlines show you just where you might find the towel of your dreams. Stacked on low shelves these towels are a shopping afterthought. These open wire Urns help elevate to a…

JCPenney® Runner Wireform Urn

Wireform Urns encourage runners and small carpets to stand up for themselves in retail. As a vertical element they interrupt the eyes view of the far off retail horizon and force a focus closer in. Cutting off the “thousand mile star” encourages shoppers to enjoy the colors and patterns of the rugs close at hand. Compare…