Slat-like Horizontals add shadow detail and dimension to these Table Display units. Top surfaces are prime merchandising real estate, but built-in C-Channel Niches also focus attention. Step through the gallery of images, and look close to see that niches offer Wood C-Channel in support of product and price information. Seen at Weis.
Crafting a custom 6-Pack is not a free-for-all at Wegmans. “Enjoy A Crafted 6 Pack” is the major pitch but don’t forget to read the fine print. You must purchase a minimum of 3 varieties, selected only from the Craft Pack with Category Definition sections flagged by orange shelves and stocked in the single serve cooler. Why such Draconian restrictions? Pack Crafting promotes sampling of new brews and a love affair with Wegmans as a source of broad choice and interesting brands. It also supports small specialty breweries, getting them new customers trials. Without the specialty breweries Wegmans offerings would be far more limited. So the two have a symbiotic relationship that benefits both.
“Crafted 6-Pack Orange Category Definition”
“Custom 6-Pack Category Management”
“Create Your Own 6-Pack Finishing Touch”
“Hot Sauce 6-Pack Grab-N-Go Sales“
“Orange Fixtures Pinterest Board“ visual summary
“Orange Fixtures Index Page” for all resources
“Orange Fixtures Pinterest Board“ visual summary
“Orange Fixtures Index Page” for all resources
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A good Shelf Edge Label Strip like this offers the added sophistication of a forward facing Promo Clip built right in. Adding the slightly larger Talker to normal Shelf Edge Labeling calls attention to the fact that this offering is an Organic Chardonnay, a rather rare in-store offering. So if you appreciate only the best, try this Organic Chardonnay AND the Promo Clip Label Strip. Seen at Wegmans Wine Shop.
“Organic Wine Marketed By Grip Clip Promo Flag”
“Organic Wine Marketing By Promo Clip Talker“
For all Grip Clip resources see…
“Grip Clip Pinterest Board” for a visual summary.
“Grip Clip Index Page” for all resources and links.
For C-Channel / Tag Channel resources see…
“C-Channel / Tag Channel Pinterest Board”
“C-Channel / Tag Channel Index Page”
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A circular Plastic Dunnage Rack is the platform for a circular display of Grab-N-Go Single-Serve Pie at a main intersection of Aisles. Clearly Pies are the promotion of the day in both quantity offered and price. A nice impromptu display that includes wood crates for a homespun, natural effect. Browse the offerings in the gallery of images. Look close to see the circular Dunnage Rack outfitting.
“Grab-N-Go Single-Serve Pies In the Round“
“Costco® Pie Making For The Masses“
“Non-Stick Pie Tin Promo by Reynolds®”
“What Is The Crush Weight of Pie?”
“Simple Simon, Racks for a Pieman”
“Pallets Full of Pies“
“Bakery Runneth Over onto Pallets“
“Pie Outfitting Pinterest Board”
“Pie Outfitting Index Page”
“Bakery Merchandising and Fixtures in Retail“ Pinterest Board
“Bakery Fixtures Index Page“
“Dunnage Racks Pinterest Board”
“Dunnage Racks Index Page“
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Yes, you can increase sales if you offer Twine-Tied multiple items together as a group purchase. And while my tastes in salmi might be simple, others might be very intrigued by a twine-tied three-fer of three distinct salami types and tastes. All are labeled “Italian Classics” at the shelf edge, so you know they are going to be good. The bows do obscure some reading of labels, but that is all part of the strategy … to make you look closer and consider the proposition. Seen as part of Gourmet Grocery at Wegmans. Compare and contrast Twine-Tied offerings below.
“Twine-Tied Salami Three-fer In Gourmet Grocery”
“Twine-Tied Cheese Samplers In Gourmet Grocery“
“Wegman’s Fixtures Pinterest Board“ visual summary
“Wegman’s Fixtures Index Page” for all resources
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Twine ties are attention compelling in this cooler offering of Cheese Samplers in Gourmet Grocery. Various small serving of assorted cheeses marketed attractively together. While the intricate bows do somewhat obscure easy reading of contents, maybe that is all part of the engagement strategy … to make you look and spend time assessing the offer. Well I did, and now so have you. The approach is unique enough, maybe the cheeses are too. Why not try the offering. Seen at Wegmans, should you care to stop by to try the sampler. Compare and contrast Twine-Tied Gourmet Grocery offerings below. Scroll a bit further for other twine-based merchandising.
“Twine-Tied Salami Three-fer In Gourmet Grocery”
“Twine-Tied Cheese Samplers In Gourmet Grocery“
“Wegman’s Fixtures Pinterest Board“ visual summary
“Wegman’s Fixtures Index Page” for all resources
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Its hard to go wrong and have a bad look with a natural material like wood. Here Mission takes the look from homespun to sophisticated with a Mahogany-like finish to Tortillas Flatbread merchandising. Since the product is flat, shelves are tightly spaced to support a generous supply of items, though this limits visibility. So Mission relies upon outreach via a prominent silhouetted logo masthead, and the easy access top shelf. See that wood C-Channel is provided for product and price information, but only partially used since offerings are fairly homogenous. Seen at Thomas Family Markets, a Foodtown store, Hazleton PA. Do a walk around of the display in the galley of images, or visit Thomas Supermarket directly.
SaraLee enters the artisan bread game with Artesano and a homespun natural declined wood rack worthy of the name. Declined crate-like shelves maximize the visibility of the merchandise. Note that a slightly shorter front productstop allows the rounded crown of the loaf to rise above, and better define the offering as loaves of bread. The Artesano name is echoed to shelf edges in a firebrand style. Consider the construction from all angles in the gallery of images. Seen at Thomas Family Markets, a Foodtown store, Hazleton PA.
Flatbreads require special handling. No, not in the eating, but in outfitting, display and merchandising. Here Stonefire insures prominence with a metal rack of their own, and flatbread packaging that includes a corrugated insert to help the Naan stand tall and be seen by shoppers. Browse the rack from a variety of angles in the gallery of images. See that the Stonefire logo and color branding is echoed to the shelf edge as C-Channel insert to integrate the look. Seen at Thomas Family Markets, a Foodtown store, Hazleton PA. For other flatbread and pizza outfitting approaches scroll down to the links below.
Even if only as decor and to set a level of ambiance, a Player Piano is truly fun outfitting and a functional prop. It would be all the more fun if set on “play” for the enjoyment of customers. Seen at Wegmans in-store Market Cafe. Some sites have weekend entertainment along with the Buffet and Grab-N-Go dining opportunities, so minimally the Piano may be useful then. Consider the prop and proposition in the gallery of images. Seen at Wegmans.