Halloween Cupcakes in Bell Jars

Individual Bell Jar containers elevate these cupcakes to presentation-value from by-the-dozen-mass-consumption-value. CLICK the thumbnail for the full offering. Many are Fall Pumpkin color or Fall Yellow Mum color as befits the season. None were of a truly scary design, though maybe they will appear in the run-up to Halloween next week. Compare Cupcake merchandising at… “Cupcakeria: Grand…

Haunted House Pumpkin Promotion

Two supportive promotions combine … massed seasonal Pumpkin display and a miniature Victorian House “Hero” for the local Gravestone Manor® Theatrical Haunted-House-for-Charity campaign. Positioned at the store entry, no one can miss this twofer promotion. Brochures for the Gravestone Manor are included. But a QR code and website URL on a sing would have been…

Cheese Auto-Feed Finger Productstop

Tall products offer specific challenges for auto-feed pusher systems. Here the solution to toppling and correct billboarding is a Cheese Auto-Feed Finger Productstop. The extra height keeps packages of cheese (and other items) erect. The finger shape cuts down on material consumption and unit cost. Other alternatives are larger Front Productstops themselves, as well as Full-Width…

Bosk Cheese Board Cross-Sell

If your customers like a woodsy, natural items, marketing Bosk Cutting Boards sawn directly from logs fits right into the theme of your Cheese merchandising. Maybe a cross-sell to those hearty smoked cheeses would be appropriate. In any event, this will give customers something to consider while waiting for their “Now Serving” number to be called. CLICK…

Pencil Tray Cross-Sell

My focus here is micro-fixturing … the small details of a retail environment. So these pencil-tray-like fixtures used for cross sells and accessory offerings caught my eye. A great concept to create additional sales while customer fuss and fidget at the sales counter or cash wrap. I wonder why I don’t see this concept more…