Heinz® “57” offers to donate 57c for every QR Code scan or text to 57000 to the Wounded Warrior Project. An older promotion only recently captured by FixturesCloseUp. But hooray for Heinz. And hooray for the Wounded Warriors and all service people. The QR Code landing page also permitted sending a personalized message to members of the military.…
This Campbell’s Pouched Soup-To-Go shows there must be solid momentum in the move to Pouch merchandising if a traditionalist brand like Campbell’s® offers soft-sided soup at the Shelf Edge. And I praise Campbell’s for the edgy marketing, obviously looking to entertain a new demographic. Me? I’m long-in-the-tooth and trust Campbell’s in its traditional red brand…
Already blossoming for Spring, the spreading popularity of Pouch merchandising is readily available up-and-down these Grocery Aisles. And the Sprouts Brand Sprouts Pouches overwhelmingly. Cardboard tray tries to enforce lanes and categorization but does little for facing and billboarding. Know that I manually faced this display a bit to keep from appearing totally disheveled in the photos. Maybe I should…
Need a simplified, inexpensive way to display Pouched Merchandise without all the fancy, new-fangled bells and whistles? How about a Pouch-friendly Frontwire 2-Piece Straight-Entry Hook complete with Flip-Front Label Holder that mounts to an industry-standard Plastic Straight-Entry Backplate. Now you can sell Pouches directly from any Pegboard, anywhere in the store. Great for impulse cross-marketing…
If you admire the look of traditional wheels of aging cheese, don’t disappoint yourself by inspecting too closely. These tasty tidbits were hollow plastic props. They do look 100% real, even in closeup. Only a tap on the exterior revealed a hollow-sounding interior as a means of Detecting Plastic Cheese Wheels. Maybe they’d make better background…
“Fool me once shame on you, fool me twice shame on me.” Having once discover fake plastic wheels as propping for cheese, I now thump every cheese wheel I encounter. These were natural, better supporting the sale of cut wedges, and implied that the portions were fresh cut by a cheese monger just minutes ago. A…
Many retailers welcome shopper ideas. Here a highly respected, and state- and national award winning chain formalizes the welcome by providing Wegman’s Customer Suggestion Center … a desk for written entreaties and proposal submission. They offer many other customer conveniences too. Hopefully your retail suggestion facilities are more than a pad and pencil hung by…
Even I don’t have a solution for the labeling needs of this over-varietied Pepsi® cashwrap cooler. Obviously there is a professional and legal need to display price and price per unit. And scan codes are necessary to tracking inventory and restocking. But are 13 different beverages in such a small space necessary, for the 13…
Coffin Cases themselves have their fans and detractors. Here a Coffin Case Promenade creates a larger overall space in Frozen Foods. And while identifying the most attractive offings, Coffin Case Cooler Signal Flag Signs as a line of jutting promotions reminds me of Naval Signal Flags and jumbles the view. I might try leveling the signs. Yes maybe they each…
If you like your candy well-organized, and not crossing flavor boundaries, there’s a Non-Bar Dylan’s Candy Bar for that too! Just enough of each variety is compartmentalized here to space out your tastes across the day. I like the package design except very hard to read against the color candy background. You decide if the “Dylan’s Candy Bar”…