Heinz® QR Hooray

Heinz® “57” offers to donate 57c for every QR Code scan or text to 57000 to the Wounded Warrior Project. An older promotion only recently captured by FixturesCloseUp. But hooray for Heinz. And hooray for the Wounded Warriors and all service people. The QR Code landing page also permitted sending a personalized message to members of the military.…

Campbell’s Pouched Soup-To-Go

This Campbell’s Pouched Soup-To-Go shows there must be solid momentum in the move to Pouch merchandising if a traditionalist brand like Campbell’s® offers soft-sided soup at the Shelf Edge. And I praise Campbell’s for the edgy marketing, obviously looking to entertain a new demographic. Me? I’m long-in-the-tooth and trust Campbell’s in its traditional red brand…

Sprouts Brand Sprouts Pouches in Retail

Already blossoming for Spring, the spreading popularity of Pouch merchandising is readily available up-and-down these Grocery Aisles. And the Sprouts Brand Sprouts Pouches overwhelmingly. Cardboard tray tries to enforce lanes and categorization but does little for facing and billboarding. Know that I manually faced this display a bit to keep from appearing totally disheveled in the photos. Maybe I should…

Pouch-Hook-for-Pegboard Basics

Need a simplified, inexpensive way to display Pouched Merchandise without all the fancy, new-fangled bells and whistles? How about a Pouch-friendly Frontwire 2-Piece Straight-Entry Hook complete with Flip-Front Label Holder that mounts to an industry-standard Plastic Straight-Entry Backplate. Now you can sell Pouches directly from any Pegboard, anywhere in the store. Great for impulse cross-marketing…

Wegman’s Customer Suggestion Center

Many retailers welcome shopper ideas. Here a highly respected, and state- and national award winning chain formalizes the welcome by providing Wegman’s Customer Suggestion Center … a desk for written entreaties and proposal submission. They offer many other customer conveniences too. Hopefully your retail suggestion facilities are more than a pad and pencil hung by…