A marketing challenge first addressed by Birdseye®. How do you mass merchandise frozen food? By supplying the Freezer for in store use! And if mass merchandising frozen Lobster, you obviously must supply the Freezers by the pallet-load. I wonder if a deposit is required to motivate return of the Freezers in good condition. And what about…
The beauty of Coffin Case Coolers is the low profile and open expanse thereby extended across the Freezer Aisle. A short-coming is difficultty to use any of that open expanse for promotion. That is unless you field Magnetic Median Sign Holders like these. And because Magnetic you can pop promotion anywhere you choose, and take down to…
If your produce fragile, and your selling Season short, you would certainly want to take full advantage of all cooler space possible as outreach to consumers. I applaud the Raspberry industry for this full coffin case frontal assault on berry lovers, and the fact that the industry’s freshness, flavor, and protective packaging among the best…
Not much profit in throw-away aluminum pie pans to spend on fixtures or point-of-purchase display elements. But see that Reynolds® packaging does the promotional heavy lifting … advertising “non-stick” in step-and-repeat” pattern as well as the center-of-pan non-stick logo. Not enough benefit to sell you a throw-away pan? See that it comes with lid included. This…
If you want to get it right in SuperMarket store display, first read the facts, figures, and insights contained in the Shopper Engagement Study released to the public by A•R•E | POPAI. Secondary display location placement in Grocery has been rising for decades with specialty floorstands and aisle ends the place to be. Download the report…
Help your private-label Vinegar stand out with flavor-infused varieties and an in-store flavor-infuser. The prop, real infuser or not, adds excitement and believability, while selling what seems a traditional approach to gourmet meal preparation. Step through the thumbnail and gallery for various views. Seen at Wegmans®. Flavor Infusers in Gourmet Grocery Retail… “Wegmans® Vinegar Flavor…
Seen only rarely in Gourmet Grocery, these Gourmanoff Olive Oil and Vinegar Infuser offerings are branded Ariston® but displayed in Gourmanoff® Luxury Grocery, Brighton Beach, Brooklyn, NYC. Step through the gallery of images for additional views. Do compare how merchandised one hundred miles inland from the coast at Wegmans. Flavor Infusers in Gourmet Grocery Retail……
Flavored olive oil is only mildly impressive, but the appearance of a traditional In-Store Olive Oil Infuser, now that is retail news. To be frank, I can’t say that the stainless steel tank is truly an Olive Oil Infuser Still, but it implies that it is somehow part of the process and tradition. A flavorful…
Could the snacking really be so smart if allergic reactions cause you to choke or blow up like a balloon? But then what retailer knows your specific allergies, so I guess even Smark Snacks like cut fruits and salads need a warning and ingredient lists. The smart snacking then derives from intelligent shopping and use.…
If more than mere Salads-To-Go, maybe the departmental name should rightly be Veggie-Bowls-To-Go. Then food prep has a greater range of culinary creativity to draw upon to fill a long run of offerings like this. Yes, various types and styles of Salad were on offer, but also dippable and crunchable assortments. I’m not much for gnawing carrots,…