Judging by this Grocery-Aisle Bandana Spinner Merchandising, these simple items are in fashion this year. This is one of several supermarket displays seen, with additional merchandising in other retail venues. Being a motorcyclist, where Bandanas are almost required dress, I wonder if these designs are unisex and suitable for both myself and my best biker chick…
Shoppers get propositioned in-aisle by this High-Power 5-Hour Energy Mobile Display. Of particular note is the Die-Cut “5-hour Energy” legend running vertically up each side. The legend is attention compelling from a distance both upstream and downstream. As a die-cut area, different color inserts can be dropped in to change and freshen the look. A…
Domino expands its offerings and market with this Sugar-and-Cinnamon Combo Merchandising. Reaching out to sugar-and-cinnamon lovers, this combo ensures they are consuming Domino, not just any-old sugar. And buying as a combo is a convenience to the user. Se that display design is multi-colored with different panels in alternate yellow, blue and red backgrounds. Certainly…
Very possibly this Phyllo Fill Shells Baking Aisle Display branding is a play on words and the fill-and-serve aspect of the Shells. Phyllo vs fill … get it? Or do you think I just read too much into the display creativity? “Shells” is the dominant sell with photographic illustrations completing the thought and illustrating the…
While this promotion focused on the new Flip-Tip-Snap easy use container, I like the overarching but downplayed Domino The Real Way To Do Sweet Tagline. Still, the packaging was slick, modern, more convenient, and a fresh new sell. And once noticed, who would not want this curvaceous new container to grace their kitchen? No frumpy…
This Branded Sidewalk Sign Promotional Pair offer inducements to store clientele. Doubling a coupon value is always a good deal for savings-hungry customers. A second chalkboard sign allows adding daily specials as extra engagement. Both signs are branded, one by the store and one by Pepsi. This store entry promotion seen at the store entry…
This Giant Laundry Bag Depends Cross-Sell is an unusual adjacency since this aisle’s products are designed to keep your outfit cleaner and fresher. Possibly the laundry aisle was already fully cross-merchandised. Or maybe this positioning perfect since shoppers for adult underwear would also be those most in charge of the laundry generally. And this Laundry…
This Coin Converter Positioning Statement “sells” an unusual benefit promising to make that jingling pocket-change fold silently into your wallet. Check the fine print for the store benefit … a 7% fee for conversion unless you take payment in a retailer gift card, guaranteeing you’ll eventually spend the money there. While a convenience to the…
Not timid in the least, this Building Sign Says It Proud. The sentiment is echoed at a smaller scale inside the building. The flag ties in patriotism, but the mission statement also addresses quality, price, and service as a goal. This proud statement seen at Gould’s ShurSave, Conyngham PA. Also see other store entry supporting elements…
Far more than merely gracing the entry, this Store’s Founders Plaque Dominates Wall. And why not celebrate the achievement of a massively successful first generation supermarket format is a then-budding suburban area. Now well established, many still remember the founders, regional entrepreneurs from my father’s era as President of the Pensylvania Grocers Association. Nice to…