If your coolers just don’t offer enough space to present your beverage selection (or are branded coolers like these by Pepsi) you still have the option of merchandising from atop those fixtures with a Gravity Feed Cooler-Top Beverage Rack. By luck or design this Gravity Feed Open Wire Rack almost perfectly spans two cooler widths. Imagine…
This Reverse Gravity-Feed Beverage Rack for refreshing Sparkling Ice deserved a second, much closer look. First, the reverse incline (decline) to keep merchandise massed and well-presented slightly up-facing. Branded shelf edges help identify and drive home the product name and refreshing positioning among beverages. A small footprint allows placement anywhere as a cross-sell, though seen here…
Here a vintage 1893 Pepsi PowerWing Goes Modern. This sleek, contemporary PowerWing and modern package design support the launch of 1893 branded Pepsi choices in Cola and Ginger Cola. A great looking and impactful presentation IMHO. I was so busy documenting the merchandising that I forgot to buy to taste test the formulation. I wish…
Give your recipes a healthy kick with selections from Live Organic Herbs and Spices En-Masse Display that will also green-up your Kitchen. Basil, Parsley, Oregano, and more line the wall of a Wegmans Supermarket on the run-up to the Fresh Produce Department. How appropriate. Browse the offering in the gallery of images then compare to other…
Get Your Message Across Cookie Retailing, here decorated for Fall and Halloween, are a Bakery Department Specialty at Weis, deserving of their own custom rack for display. The $9.99 price makes sure shoppers don’t overestimate the cost of such custom work. The Header refers all to the Bakery for custom decorating options. A nice addition…
If you plan to lay in an assortment, this Trick-or-Treat-Central Halloween Candy Display offers a tremendous assortment in one convenient bagged and bulk-binned location and might be your first (and only?) in-store stop. Here M&Ms, Snickers, Three Musketeers, and Weis conspire to short circuit your shopping trip and allow you to load up at one,…
Here see Free-Floating Air Plant Merchandising in the form of Plant Globes suspended on Fishing Line with the appearance of hovering over retail. Yes, the sign is what you see most at a distance, but close up at eye level the Plant Globes are charming and absorbing. CLICK the thumbnail to see for yourself, and…
With both Coke® and Pepsi® offering custom labeled beverages, I cannot question the marketing approach. But I do take time to document the design and construction of this Pepsi Emoji Looks-Like-You Spinner Point-of-Purchase promotion, and allow comparison to a Coke display of similar use. First step through the gallery of Pepsi images, and note the Mated…
If you thought ordinary planograms a challenge, consider what must have been the directions to create this wall-size Pepsi Giant Pepsi Emoji Carton Stack. You should recognize it is a smiley-face at a slight angle with detail down to and including 2 nostrils. But then again I might be totally wrong. Like a Rorschach Test, what do you…
Seen in Little Odessa, the Russian quarter of Brighton Beach NYC, this Coke display proudly proclaims its Recyclable Wood Display Mexican origins. I cannot say if the slight Mexican twist to the formulation is of greater appeal to Russians (Tequila vs Vodka?). But the display is unashamedly from south of the border. A well crafted…