How Use Numbers to Engage Customers

Label and Sign Holders, Store Fixtures

Check out this quantity upsell arrhythmia In Hand Soap sales. It presents an interesting Shelf Talker proposition … 4 for $20 or 6 for $24. Do keep in mind that numbers can play an important role in your merchandising pitch. So How Use Numbers to Engage Customers? We all know the power of $9.95 vs $10.00. But did you know that $10 visually appears cheaper than $10.00. And that service road speed limits of 27mph are more noticed and memorable than 25mph … as is a discount of 17% vs 15%. So use numbers to your advantage to engage shoppers mentally. And if you want your shelf edge messages to last without becoming dog eared, use Label Strip and Shelf Talkers.

For post on this topic see…
“How Use Numbers to Engage Customers” (This Post)
“Make Your Own Prices Seem Lower“

For a selection of pricing posts see…
“How Use Numbers to Engage Your Customers”
“Make Your Own Prices Seem Lower“
“6 Currency Pricing for Profit”
“Chalk Silhouettes and Item Prices“
“Illustrated Chalkboard Pricing”
“DeWalt Three-Tier Price Strategy”
“Conduit Bender Decoy Pricing”
“One-Lug Hook with Back Tag Pricing”
“Color-Coded Prices at Shelf Edge”
“Color-Coded Pricing Signholder”
“Decorative Scan Hook Pricing“
“How to Price Clothes Hangers Correctly”

For a different use of numbers see…
“Shopping by the Numbers“

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