Rules For Crafted 6-Pack Orange Category Definition

Crafted 6-Pack Orange Category Definition

Crafting a custom 6-Pack is not a free-for-all at Wegmans. “Enjoy A Crafted 6 Pack” is the major pitch but don’t forget to read the fine print. You must purchase a minimum of 3 varieties, selected only from the Craft Pack with Category Definition sections flagged by orange shelves and stocked in the single serve cooler. Why such Draconian restrictions? Pack Crafting promotes sampling of new brews and a love affair with Wegmans as a source of broad choice and interesting brands. It also supports small specialty breweries, getting them new customers trials. Without the specialty breweries Wegmans offerings would be far more limited. So the two have a symbiotic relationship that benefits both.

Follow crafted beer 6-Pack Merchandising at…

Crafted 6-Pack Orange Category Definition
Custom 6-Pack Category Management
Create Your Own 6-Pack Finishing Touch
Hot Sauce 6-Pack Grab-N-Go Sales

For all Orange Fixtures resources see…

Orange Fixtures Pinterest Board“ visual summary
Orange Fixtures Index Page” for all resources

For all Orange Fixtures resources see…

Orange Fixtures Pinterest Board“ visual summary
Orange Fixtures Index Page” for all resources

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Organic Wine Promo Clip Shelf Talker

Organic Wine Marketing By Promo Clip Talker

A good Shelf Edge Label Strip like this offers the added sophistication of a forward facing Promo Clip built right in. Adding the slightly larger Talker to normal Shelf Edge Labeling calls attention to the fact that this offering is an Organic Chardonnay, a rather rare in-store offering. So if you appreciate only the best, try this Organic Chardonnay AND the Promo Clip Label Strip. Seen at Wegmans Wine Shop.

Follow Organic Wine Merchandising at…

Organic Wine Marketed By Grip Clip Promo Flag
Organic Wine Marketing By Promo Clip Talker

For all Grip Clip resources see…
Grip Clip Pinterest Board”  for a visual summary.
Grip Clip Index Page” for all resources and links.

For C-Channel / Tag Channel resources see…
C-Channel / Tag Channel Pinterest Board
C-Channel / Tag Channel Index Page

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Grab-N-Go Single-Serve Pie In the Round

Grab-N-Go Single-Serve Pie In the Round

A circular Plastic Dunnage Rack is the platform for a circular display of Grab-N-Go Single-Serve Pie at a main intersection of Aisles. Clearly Pies are the promotion of the day in both quantity offered and price. A nice impromptu display that includes wood crates for a homespun, natural effect. Browse the offerings in the gallery of images. Look close to see the circular Dunnage Rack outfitting.

For Pie Outfitting retail fixtures see…

Grab-N-Go Single-Serve Pies In the Round
Costco® Pie Making For The Masses
Non-Stick Pie Tin Promo by Reynolds®
What Is The Crush Weight of Pie?
Simple Simon, Racks for a Pieman
Pallets Full of Pies
Bakery Runneth Over onto Pallets

For all Pie Outfitting resources see…

“Pie Outfitting Pinterest Board”
Pie Outfitting Index Page

For all Bakery Fixture resources…

Bakery Merchandising and Fixtures in Retail“ Pinterest Board
Bakery Fixtures Index Page

For Dunnage Rack summaries see…

Dunnage Racks Pinterest Board
Dunnage Racks Index Page

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Twine-Tied Salami Three-fer

Twine-Tied Salami Sampler Three-fer Gourmet Grocery

Yes, you can increase sales if you offer Twine-Tied multiple items together as a group purchase. And while my tastes in salmi might be simple, others might be very intrigued by a twine-tied three-fer of three distinct salami types and tastes. All are labeled “Italian Classics” at the shelf edge, so you know they are going to be good. The bows do obscure some reading of labels, but that is all part of the strategy … to make you look closer and consider the proposition. Seen as part of Gourmet Grocery at Wegmans. Compare and contrast Twine-Tied offerings below.

Follow other Gourmet offerings at…

Twine-Tied Salami Three-fer In Gourmet Grocery
Twine-Tied Cheese Samplers In Gourmet Grocery

For Wegman’s Fixture resources see…

Wegman’s Fixtures Pinterest Board“ visual summary
Wegman’s Fixtures Index Page” for all resources

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Twine-Tied Cheese Samplers At Wegmans

Twine-Tied Cheese Samplers In Gourmet Grocery

Twine ties are attention compelling in this cooler offering of Cheese Samplers in Gourmet Grocery. Various small serving of assorted cheeses marketed attractively together. While the intricate bows do somewhat obscure easy reading of contents, maybe that is all part of the engagement strategy … to make you look and spend time assessing the offer. Well I did, and now so have you. The approach is unique enough, maybe the cheeses are too. Why not try the offering. Seen at Wegmans, should you care to stop by to try the sampler. Compare and contrast Twine-Tied Gourmet Grocery offerings below. Scroll a bit further for other twine-based merchandising.

Follow Twine-Tied Gourmet offerings at…

Twine-Tied Salami Three-fer In Gourmet Grocery
Twine-Tied Cheese Samplers In Gourmet Grocery

For Wegman’s Fixture resources see…

Wegman’s Fixtures Pinterest Board“ visual summary
Wegman’s Fixtures Index Page” for all resources

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Flatbread Merchandising In Mahogany Wood

Its hard to go wrong and have a bad look with a natural material like wood. Here Mission takes the look from homespun to sophisticated with a Mahogany-like finish to Tortillas Flatbread merchandising. Since the product is flat, shelves are tightly spaced to support a generous supply of items, though this limits visibility. So Mission relies upon outreach via a prominent silhouetted logo masthead, and the easy access top shelf. See that wood C-Channel is provided for product and price information, but only partially used since offerings are fairly homogenous. Seen at Thomas Family Markets, a Foodtown store, Hazleton PA. Do a walk around of the display in the galley of images, or visit Thomas Supermarket directly.

Stonefire Naan Flatbread Rack Merchandising

Stonefire Naan Flatbread Rack Merchandising

Flatbreads require special handling. No, not in the eating, but in outfitting, display and merchandising. Here Stonefire insures prominence with a metal rack of their own, and flatbread packaging that includes a corrugated insert to help the Naan stand tall and be seen by shoppers. Browse the rack from a variety of angles in the gallery of images. See that the Stonefire logo and color branding is echoed to the shelf edge as C-Channel insert to integrate the look. Seen at Thomas Family Markets, a Foodtown store, Hazleton PA. For other flatbread and pizza outfitting approaches scroll down to the links below.

Player Piano as In-Store Cafe Amenity and Entertainment

Player Piano Prop as In-Store Cafe Amenity

Even if only as decor and to set a level of ambiance, a Player Piano is truly fun outfitting and a functional prop. It would be all the more fun if set on “play” for the enjoyment of customers. Seen at Wegmans in-store Market Cafe. Some sites have weekend entertainment along with the Buffet and Grab-N-Go dining opportunities, so minimally the Piano may be useful then. Consider the prop and proposition in the gallery of images. Seen at Wegmans.

Produce Gadget Category Mangement

Produce Gadget Category Management

This circular Tower Unit for Produce Gadgets Category Management  is not a true Spinner in itself, but the round shape and casters do allow it to rotate, so maybe it really is a Spinner too. Rotation would be advantageous given the two-sided approach to display … unless both sides stocked the same for fore-and-aft retailing both up and down an busy aisle. The “Produce Gadget” title is intriguing and attention compelling in itself. Besides what other appealing name could you give them? Surely not dull-and-boring “Produce Utensils.” And some where quite gadgety so Category definition mission accomplished. Seen and browsed at Weis SuperMarkets, Mountaintop PA. A well outfitted and merchandised member of the Weis establishment.