Type Size for Sign Readability

Progressive Grover Linkedin.com Group comments on “Small Signs Create Master Sign” led me to research Type Size for Sign Readability at various distances in retail and advertising. I found many highly detailed research studies, with formulas and full scientific analysis, and even correlation to the angle of view and speed of the observer. But these…

Type Size and Color for Readability

A follow up to the post “Type Size for Readability” which defines type size for small signs, these Type Size and Color for Readability Recommendations, courtesy of Elliot Design, recommend letter size for long distance viewing. The accessory chart on type color vs sign background color is also handy. Both are an outgrowth of Linkedin.com…

Floor Sale in Wicker Baskets

Bulk merchandising personal size snacks takes on a bit more personality when done in wicker, even if sold from floor level. The natural wicker material projects that feeling onto the product making it seem more natural too … even if the packaging style isn’t. For other Wicker implementations see… “Wicker or Twicker Display?“ “Multi-grain Wall…