Montblanc Winter Fragrance Rollout

Consider this amous name Montblanc Winter Fragrance Rollout? Writing implement or not, why not license it for additional recognition, revenue, and market share as does Montblanc®? And given the heritage, this might be the perfect fragrance with which to perfume your love letters. Ditch that cheap looking messaging app and return to the basics of handwriting…

PaperMate Curved Endcap Display Aux

PaperMate® Curved Display for Endcap

Curved encamp displays like this from PaperMate® are visually pleasing and ease traffic into adjacent aisles, regardless of the squarish Base Deck. The effect is far more attractive than fully squared EndCap. CLICK the thumbnail for a closer look at the rounding. Scroll down for various posts on curved display surface use in retail. (Designed by…

Hugo Boss® Scene Setting

Pure branding and visual merchandising by Hugo Boss® … necktie off, pack of cigarettes, drink at hand, Hugo Boss journal and pen, and a photograph of a mental image of ourself … business man, journalist, international playboy, man-of-the-world. This is total Hugo Boss® retail scene setting in a microcosm and speaks to the purchasers self-image. CLICK the…

Pencil Hammer Drives Brand Home

Lehigh Valley Builders Association ( lvba.org) catches the eye, creates buzz, and promotes itself as this Pencil Hammer Drives Brand Home. A regional professional builders group, the organization offers advice on who can get your building or remodeling project done, as well as other services. This seen in a bath and hardware retailer’s showroom and thought…