Consider this amous name Montblanc Winter Fragrance Rollout? Writing implement or not, why not license it for additional recognition, revenue, and market share as does Montblanc®? And given the heritage, this might be the perfect fragrance with which to perfume your love letters. Ditch that cheap looking messaging app and return to the basics of handwriting…
Don’t limit your selling reason and Season to merely Christmas. Here Montblanc® pitches Winter as an entire Season for gifting. I will need to monitor the display to see if Winter Solstice, Christmas, New Year, and Groundhogs Day elements are added to the same Winter backdrop to customize for each selling opportunity. If so, a…
Curved encamp displays like this from PaperMate® are visually pleasing and ease traffic into adjacent aisles, regardless of the squarish Base Deck. The effect is far more attractive than fully squared EndCap. CLICK the thumbnail for a closer look at the rounding. Scroll down for various posts on curved display surface use in retail. (Designed by…
One supposes that even an Imperial Stormtrooper needs to take notes at briefings and write the occasional Star Wars® combat report or letter home. Cross® makes the writing more memorable with limited edition Star Wars pens, and a Window Display that announces its presence even if you did not sense a trembling the The Force. CLICK the thumbnail…
This Speed Set Straight-Entry Hook design is among the lowest cost 1-Piece Straight Entry Hook designs in the trade. Available in both Display and Scan Hook configurations, I know it as a Speed Set® at Trion® but you may have an alternate name … please share if you do. It mounts directly into Pegboard with…
Pure branding and visual merchandising by Hugo Boss® … necktie off, pack of cigarettes, drink at hand, Hugo Boss journal and pen, and a photograph of a mental image of ourself … business man, journalist, international playboy, man-of-the-world. This is total Hugo Boss® retail scene setting in a microcosm and speaks to the purchasers self-image. CLICK the…
Ben Hill Designs updates the old adage “The Pen Is Mightier Than The Sword” with this Pen as Ray Gun retail Point-of-purchase display. The concept is simple and economical in the extreme. The Pen become Ray Gun with a simple Pistol Grip stand. The overall design is nicely retro and reminiscent of Flash Gordon. I…
Crayola® Brand pens? Upon close inspection, no, but a concept worthy of the Crayola® marketing machine. Acme® pens deserves credit for a very crayon-y design without (hopefully) running afoul of Crayola trademarks and branding. But on a positive note for Crayola, anything that looks reasonably like a crayon certainly calls to mind their product. So…
The Porsche® Group’s pen designs are elegant enough for the avante guarde, but here also offer extras that help it cross over to the Motorhead and Matchbox® Car collector markets. I’m not sure of the Porsche-Autobody-Shell-as-Box concept or functionality, but I know a Matchbox-like car premium when I see one. This Porsche Pen Plus Matchbox Car…
Lehigh Valley Builders Association ( lvba.org) catches the eye, creates buzz, and promotes itself as this Pencil Hammer Drives Brand Home. A regional professional builders group, the organization offers advice on who can get your building or remodeling project done, as well as other services. This seen in a bath and hardware retailer’s showroom and thought…