Given the generous proportions, this Dylan’s Candy Bar Valentine’s Day Lollipop is surely of the all-day sucker variety. And heart-shaped it helps you celebrate and support the Holiday all day long. Cynics among you may suggest that the offering is made from recycled and reshaped swirly Christmas Candy Cane. But I say “No.” I cannot…
Tricky, talented marketing here drives this Dylan’s Candy Bar Valentine’s Day Island Display. Hearts, colors and props tie to the Holiday as an extra Seasonal sales push. But look close to see triangular and common box package shapes that can stay marketable after the day itself passes. Something unmistakable is the upscale look of a…
A closer look reveals this Dylan’s Candy Bar Ribbon Bow Branding as part of the upscale presentation of this Valentine’s Day, Heart-Shaped Lollipop. But think big, and realize that the branded bow can be used in product presentation well beyond this Holiday. The color is sophisticated and nicely non-committal to this or any other Holiday,…
This Dylan’s Candy Bar Gifts To Go Around goes mainstream with an entry presence at Target. There was a time when Dylan merchandising reporting was confined to the likes of Macys, Nordstrom, and Neiman Marcus. Now see Dylan for the masses regularly at Target. Shop the overall display here in the Dylan’s Candy Bar Gifts…
This Dylan’s Candy Bar Colorful Chocolate Pop certainly is that. One might not expect this look for a Chocolate Lollipop. And the snowman motif hints at while chocolate, but does provide a better backdrop for the other colors. Again Dylan Lauren’s brand name is downplayed. But the Dylan’s Candy Bar Colorful Chocolate Pop itself seen…
This Dylan’s Candy Bar Gummy Old St. Nick even hints at its soft and chewy nature through the blister-pack containment. A bit on the large size, it promise day-long enjoyment. One must look close to see the branding. With famous name backing like Dylan Lauren, I surely would have played up that aspect. But for…
In a hope for personal outreach from Dylan Lauren herself, one might surely be tempted to purchase a box of these Dylan’s Candy Bar Secret Message Lollipop offerings. The promise is for a secret message, and just what might it be? Watermelon flavor, and colorful design also add to the appeal. This item part of…
Trust upscale Neiman Marcus® to offer upscale sweets like Dylan’s Candy Bar of Dylan Lauren fame (Yes, Ralph Lauren’s daughter). And if candy isn’t enough to cheer you, a small compliment of Dylan branded Plush is included. I’m not sure the horizontally striped Dress Form is Dylan’s but as luck would have it, the stripes color coordinate…
If you could use your product as the substrate for your point-of-purchase signage, would you? Dylan’s Candy Bar® seems to get good mileage out of just that concept here selling Gourmet Lollipops in a well-heeled Department Store environment. Check out the Dylan’s sign and branding in the thumbnail, and the overall display above. Scroll down…
FixturesCloseUp® reviews Dylan Lauren’s Candy Bar® fixtures and merchandising in closeup and hosts an ongoing Dylan’s Candy Bar® Index Page ( as well as a Ralph Lauren Index Page and Candy Merchandising Index Page). But for the 30,000 foot view of Dylan’s as Candy Boutique, read “The Sweet Life” in this month’s issue of Design:Retail Magazine. Great long shots…