There is an advertising-method-to-the-madness of this End-Aisle Whiteboard Promotion. Hand-lettered and hand-drown the outreach projects a sense of immediacy and suggests the offer might not last long. A crowded, cluttered, messy aggregation of elements projects a “cheap” feeling … that hopefully makes shoppers assume a “cheap” price. So when you see (or use) a “cheap”…
This End-Aisle Table-Top Tripod Easel is perfect for counter-top or island. It turns the presented merchandise into an actual display and pitch for purchase. Lightweight and foldable, it travels anywhere in the store with ease, or stores in minimal space when not needed. And see that in this case the small Easel actually supports a…
Painted black this Witches DNA-Test Chalkboard Door can be seen to have hosted other messages that were wiped almost-but-not-completely clean. Changing the outreach adds a surprise to each visit to this retailer. I don’t know if being a witch is a genetic characteristic, though I have known bitchiness to run in families. This Witches DNA-Test…
From a distance, this seemed an excellent Hand-lettered Chalkboard Jar Self-Promotion. But on closer in inspection the message was not inscribed on the jars, rather on a twine-tied tag instead. No need to dirty the actual merchandise. Besides, what if the message was smeared or erased. The tag immitated the item, surface, and chalk-accepting abilities…
The overarching premise of this Join-Us-This-Weekend Chalkboard Invitation is apparent. But read the fine print to see the invitation is actually for this and every weekend. Upcoming are Summer Tablescapes, Party Lights, a Fragrance Bar, and Americana Decor. So come one, come all … and come every weekend. Liquid marker is the neon-like chalkboard medium, but…
Though a retail item, this Taco-Truck Chalkboard Prop Adds Spice cried out for inclusion in the Chalk and Hand-Lettering thread of FixturesCloseUp retail commentary. Hispanic in tone, as a Taco Truck, it probably appeals more to the Gringo market particularly since the only such piece in-store. Nevertheless, as a retail prop that could communicate from…
Get Christmas-like savings with this Gap Kids Easter Chalkboard Easel Discounts promotion. Beds, bedding, and everything you need for a comfy children’s abode is on sale right now. The hand-lettered blackboard adds a sense of immediacy to this merchandising outreach. These Gap Kids Easter Chalkboard Easel Discounts displayed with pride outside the store entry on…
This do-it-yourself Valentine’s Day Hand-Drawn Heart Chalkboard adds a note of informality and spontaneity to this merchandising display. And at near eye level, it reaches out to communicate and attract attention. Both fun and pretty, consider the approach in the alternate of images. This Valentine’s Day Hand-Drawn Heart Chalkboard seen at Weis. For Valentine’s Day…
Informal but vividly colorful through use of liquid markers, this Coffee Shop Coffee-Of-The-Day Chalkboard Sign leaves just enough space at the bottom for the taste treat recommended. Today’s choice is still under consideration. But the strategy of interesting customers and passersby to a new brew is a good one. This Coffee Shop Coffee-Of-The-Day Chalkboard Sign execution…
No need to enter the establishment to consider the printed menu with this Hot-Sandwich-Ideas Sidewalk Sign Outreach on station on the Mall Concourse just outside the entry. Mall passersby are tempted to browse the colorful liquid marker offerings even if not hungry. And if a bit of the wonderful restaurant aroma is the the air, all…