First baby? What do you need? This Carter’s Baby’s First Wardrobe Poster provides the answer. And the definition is both visual illustrating the actual wardrobe item and by name. The only specific item I found missing was “Onesie” but that category possibly well covered by several other variants in the lineup. Carter’s typographic branding of…
Paralleling other of the brand’s sign concepts is this Carter’s Little Baby Basics Shopping List. Hopefully, you already know the brand and its “Little Baby Basics” positioning statement. For your shopping convenience, the list suggests the Take-Me-Home Set, BabySoft Gift Set, Original Bodysuit, Sleep and Play Wear, and the Little Character Set. Carter’s promises baby…
Though they fill stores of their own, this Carter’s Baby Department Multi-Branding within Macy’s is not shy about announcing itself. Every horizontal edges and space is signed and branded Carter’s. If unfamiliar with the name, the “Little Baby Basics” positioning statement drops a pretty good hint as to focus. And now that they’ve introduced themselves,…
This Carter’s Carved-Logo Slatwall Island Branding exhibits an irregular, hand-worked look. And in keeping with a children’s apparel imperative, consider that the rainbow element almost looks like hand-worked kid’s clay rather than wood-work. Regardless of attempts at verbal description, the overall effect is unique enough to bolster visual outreach by the Carter name. This Carter’s…
You might suggest “Embossed” but the Carter’s Logo-Silhouette Department Branding title of this post was chosen to contrast with “Carved” and “Engraved” supplemental post titles listed below. In any event, Carter’s logo here is “raised” meeting at least one characteristic of embossing in addition to silhouetting. The white characters against a brilliant red background ensure…
Italic Script and Classic Roman are combined in this Carter’s Engraved-Logo Slatwall Island Branding. The formal Roman capitals emphasis the “CLASSICS” portion of the product line messaging here. Carters in an Italic Script softens that very formal presentation. And elliptical shape also provides additional easing. This Carter’s Engraved-Logo Slatwall Island Branding seen at Macy’s. Follow…
This Carter’s Department-Wide Branding Effort includes the Carter name here, there and everywhere. A famous brand in its own right, why not capitalize on that recognition wherever possible … within the bounds of taste and clear visual communications. That seems to be done subtly and successfully here. This Carter’s Department-Wide Branding Effort seen at Macy’s.…
Taller than a person but standing on its own, this Apply-Now Credit-Card Foamcore Sign makes its pitch near the entry. Though deemphasized by the flattening effect of photography know that the “Text To Apply” speech bubble up top and central Credit-Card Shape Carter’s branding elements were separate Foamcore cutouts applied to the surface for visual relief.…
Don’t make your pitch only once. This glue-on acetate Apply-Now Credit-Card Literature Holder offers takeaways for further thought and consideration, and application from the comfort of home. Plus its addition to the surface of a flat sign adds dimensionality and visual interest. This Apply-Now Credit-Card Literature Holder seen at Carter’s. Follow Carter’s Card promotions at……
Hole-punched for use as a Dangler, this Spot-On Faceout-Flag Credit-Card Offer graced the front of an apparel facing with equal impact. Sign up for a Credit Card and get 25% off today’s purchase … Doorbuster and Clearance Specials included. You don’t get an offer like that often, so do it. This Spot-On Faceout-Flag Credit-Card Offer…