The homespun vintage presence was fun, but the $1-Off-Any-3 Branded Lemonade Stand Promotion was the key. The bargain seemed a good one … $1 off group purchases. Closer inspection revealed that the offer was backed and hosted by Snapple, Canada Dry, and Sunkist. Who could ask for better? All items were well and fully stocked so…
This Power-Ade Plywood Sidewalk Bulk-Bin is certainly an attempt to sell in bulk. Larger bottles in a large industrial-size enclosure directly at curbside. This is almost drive-up bulk-bin grab-and-go service. Hopefully, most customers carried selections into the store as they entered and paid at the cashwrap and not just driven off. This curbside Plywood Bulk-Bin seen at…
This Corrugated Kidz Eyewear Sunglass Display is implemented with extreme verticality so kids of all ages and heights have easy access to multiple styles. And while choosing see that pricing is 2 for $3, so take an extra pair for a rainy day (pun intended). Though harder to see, The Kids Eyewear masthead is echoed…
An unusual specialty item requires an unusual sales strategy like this Margarita-Salt Shelf-Edge Acrylic Tray. The Tequila and Lime Juice are a no brainer. But let’s not forget the all-important Margarita Salt … some even insist upon Kosher Salt though I have not had the pleasure of drinking with many Jewish Mexicans. Regardless, consider this…
This Nabisco Pack-A-Snack Dimensional Promotion goes well beyond ordinary flat point-of-purchase pitches. A silhouetted and irregular outline helps reinforce the backpack concept for Back-To-School. The illustrations of Snacks to Pack are floated above the main signboard to add dimensionality and a drop shadow. Follow along with more detailed discussion via the links below. This Nabisco…
In this iteration, a SmartSource ShelfTalk C-Channel Sign-Holder mounts directly into the Shelf-Edge Tag-Channel. Since the promotional signage was oversize and dimensional in execution, a tighter configuration of shelf attachment was surely part of the motivation. Compare and contrast SmartSource ShelfTalk C-Channel Sign-Holder alternatives via the links below. Disect this Nabisco SmartSource promotion at… ”…
These Nabisco Pack-A-Snack Styrofoam Spacers float die-cut renditions of popular Nabisco Snacks above (in front of) the main signboard. The dimensionality and drop shadow are not highly visible in still photography. But are far more eye-catching in-store as one moves past. These Nabisco Pack-A-Snack Styrofoam Spacers found on duty with a SmartSource ShelfTalk mount at Carone’s…