Nothing could be more in character for visual merchandising than this Candle Vintage Lantern Museum Case. After all, wouldn’t a candle be the functional element of the Lantern originally? Here the candle heroes are augmented by a touch of floral arrangement for softening. The overall display leads one’s eye to a wall of candle and…
Never before seen at this scale, this Fall Candle Oversize Hot-Price Tent Sign exceeds any previous physical expectations. Usually, Tent Signs are small table- or counter-top creations. This one was upsized to seem at scale with the pallet-load of candles merchandised beneath. A hot idea itself, this Fall Candle Oversize Hot-Price Tent Sign seen at …
Targeted for a single season, Fall Mason Jar Candle Merchandising is a concept that could be expanded to include all. Just fine-tune the fragrances, though admittedly pure Winter (as opposed to Christmas) scents might be a challenge. How about Mint scent to conjure the impression of crisp cold night air. This Mason Jar Display worthy…
This Dead-Guy-Ale Rogue Merchandising has in truth gone rogue, pitching alcoholic refreshments in a candle shoppe. But admit, even if in Gourmet Grocery customers asked for 10-30 Weight Motor Oil, you would find a spot for it hidden low on a Base Deck somewhere. And imagine how much more popular Dead Guy Ale? So this…
This Candle Holder Pedestal Candle Merchandising is a built-in cross-sell and natural adjacency. As pedestal, the floor standing Candle Holder focuses attention on the simple candle sale. But the look is so unusual why not consider purchasing the floor standing Candle Holder too? And maybe even both sets presented. This Candle Holder Pedestal Candle Merchandising…
Solemn occasion merchandising tastefully done here with a Pray For Our Troops Memorial Day Display. The display helps communicate that these are more than just cross-shaped decorations but include a tea light candle to backlight and emphasize. You decide if “T-Light” and “T-Candle” descriptions are substitutable and descriptive enough. “Candle Lit” might be a third…
This Yankee Candle Clipboard Pricelist at Hallmark shows one way to deal with merchandising a number of similar offerings. Here 9 items are listed, all bearing the famous Yankee Candle Name. The name as headline calls attention to the offerings which surround the Clipboard. Look close to see that Clipboard Holder is a separate fixture,…
This reversed (white type knocked out of pink background) Candle Tumblers Hallmark Special Offer stands out among other in-store Clipboard offers. Particularly attractive offers were reversed like this to differentiate from “informative” Clipboards. The greater use of color was more attention compelling. See that Clipboard Holder is a separate fixture, though Clipboards alone easily hang,…
For those who prefer to avoid open flames, consider this WoodWick Large Wax Melt Merchandising. Fragrant wax from the main candle product line is repurposed to these melts, which in a warmer are as pleasant in scent as the candles. The merchandising lessons here are creative repurposing of your mainline products, and an upscale package…
While more of a Teak man myself, I could not help but admire this WoodWick Mahogany Wood Candle Display. Few things have the natural appeal of wood, or the upscale effect of Mahogany (or Teak, Walnut, or Zebrawood). Plus this construction echos the band name. If you have space, these crafted cabinets make a very…