Tesla SuperCharger Branding

Tesla SuperCharger Branding

Hailing from the wilds of Pennsylvania’s Pocono Mountains I have never seen a Tesla® SuperCharger station in person, but I expect it to look well-branded as this in-store mock-up. Would I consider a Tesla? I would absolutely compare with my other option, but wives being what they are I don’t think I could win mine over…

Kobalt® Branded Seat Try-Me

Far, far more appealing to sell this Kobalt branded workbench seat as a try-me-for-comfort than knocked-down in the more recessive and standoffish box. Kobalt brands dramatically by logo and color. And if you love the trendy tools, take a load off and enjoy the seating. A smart cross-sell extension of the Kobalt line. CLICK the…

Spyder® Branded Saw Display

Much to consider in this Spyder® Permanent Point-of-Purchase Display Rack for replacement Saw Blades. Lush blue color and small footprint allows eye-catching display anywhere, though no casters for ease-of-movement. An unusual shape aids differentiation, but I think hosting the merchandise higher would benefit browsing and access. Step through the gallery zooms to see that a…

Sleepy’s® Zen Branding

I wish it were my creative genius behind this Sleep’s in-store campaign, but sadly not. What better way to sell the benefits of bedtime comfort than these Zen-like portrayals. They target the correct demographic (or is it gender-graphic). And they don’t slam the customer as a lazy slouch; rather an active, life-affirming being. If my mattress…

Uck Ran® Brand Update

I have captured Lucky® Brand branding in situ before, but this logography includes a new Four Leaf Clover icon as in-store reinforcement. Prior to this I somehow felt “Lucky” was a Chinese based brand, but this gives it an Irish twist. See closeup in the main “Uck Ran” view then step through various focuses in…