Carter’s Little-Baby-Basics Shopping List

Carter’s Little-Baby-Basics Shopping List

Paralleling other of the brand’s sign concepts is this Carter’s Little Baby Basics Shopping List. Hopefully, you already know the brand and its “Little Baby Basics” positioning statement. For your shopping convenience, the list suggests the Take-Me-Home Set, BabySoft Gift Set, Original Bodysuit, Sleep and Play Wear, and the Little Character Set. Carter’s promises baby…

Carter’s Baby Department Multi-Branding

Carter’s Baby Department Multi-Branding

Though they fill stores of their own, this Carter’s Baby Department Multi-Branding within Macy’s is not shy about announcing itself. Every horizontal edges and space is signed and branded Carter’s. If unfamiliar with the name, the “Little Baby Basics” positioning statement drops a pretty good hint as to focus. And now that they’ve introduced themselves,…