BCBG Retail Fixtures

BCBGMAXAZRIA Brand Word Breaks At The Mall

BCBGMAXAZRIA though famous and recognizable is far more of a jar-breaker than BCBG MAX AZRIA as rendered here in black, grey and shining silver letterforms. BCBGMAXAZRIA Brand Word Breaks take deciphering farther spelling out “Bon Chic Bon Genre” and then translating to “Good Style Good Attitude”. Now you know all there is to know about BCBGMAXAZRIA except…

BCBG Black Hat Merchandising

“Black Hat” normally refers to the bad guys, but here BCBG® Max Azria uses one as a counterpoint to Winter White apparel merchandising. A nice point of focus, and since no such hats were offered in-store, a prop only. But so stylish I can imagine the Visual Merchandiing Staff taking it home when the display is…

BCBG Belt Wall Display in Retail

The one-up version of this BCBG Belt Wall Display adds interest and depth by stand-off from the supporting wall. The resulting drop shadows create subtle dimensionality and causes perspective changes as you walk by. Sorry I can’t give you a better impression in flat, 2-D images. But my next iPhone should have Holographic capabilities. We’ll try…

BCBG Belts Cornered Display

  This dual vertical belt displayer straddles a wall projection creating a BCBG Belts Cornered Display. Not only drop shadows, but foreshortening along two planes add depth and visual interest. Many of the belts are more than flat creations themselves. Empty this might be good looking enough to be an architectural detail unto itself. CLICK the BCBG…

BCBG Store Brand Reflections

Make no mistake about it. The BCBG® Logo is totally unique and inimitable. But in some uses like this entry BCBG Store Brand Reflections use it might be found cryptic. Though oversize here at the store entry, reflections in the polished metal distract from immediate recognition of the brand. Does the slightly puzzling display engage…

BCBG Branded J-Hook Outfitting

Though metallic, the “flat,” less reflective presentation of this BCBG Branded J-Hook Outfitting is recognizable though small. A smattering of logo’d fixtures throughout the store reinforces brand and a sense of place when shoppers engage at a close quarters. Saddle-Mount, this J-Hook allows mobile display and cross-sell of accessories like this clutch on a dress rack.…