Store Fixture Tag Lines
Retail Positioning Statements
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SCROLL DOWN FOR PHOTOS AND LINKS…
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and Retail Positioning Statements
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This Store Fixture Tag Lines and Retail Positioning Statements index page
aggregates links to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORE: In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience’s memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-off.
The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline. (SOURCE: Wikipedia)
BACKSTORY: Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.
Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Ries and Trout grew to include building a product’s reputation and ranking among competitor’s products. Primarily, it is about “the place a brand occupies in the mind of its target audience”. Positioning is now a regular marketing activity or strategy. A national positioning strategy can often be used, or modified slightly, as a tool to accommodate entering into foreign markets.
It has also been called product positioning, but that is a limiting description because it focuses on the product itself, while the positioning marketing technique focuses on the minds of the consumers. (SOURCE: Wikipedia)
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For Store Fixture Tag Lines
and Retail Positioning Statements by title see…
” Enjoy-And-Explore Garden Center Tagline ”
” CoronaVirus Cart-Apart Social Distancing ”
” Old-Mother-Hubbard All-Natural Tagline ”
” Blah-Blah Yap-Yap Merchandising Tagline ”
” Grilling Tag Lines Brand Department ”
“Summer Apparel Tag Lines For Increased Sales”
“Crayola Says It’s On Your List Tag Line”
“Brand Alliteration At Dunkin’ Donuts”
“Famous Christmas Tag Line Pillows At Macys®”
“Fight Like A Girl As A T-Shirt Tag Line”
“Macys® Star And Sight-Unseen Tag Line”
“Fleece Your Navidad Tag Line”
“Godiva Store Tag Line Not For You“
“Energizer® Sale Tagline in Red“
For all Store Fixture Tag Lines
and Retail Positioning Statements resources…
“Store Fixture Tag Lines and Retail Positioning Statements Pinterest Board“
“Store Fixture Tag Lines and Retail Positioning Statements Index Page”
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