INDEX: Retail Bollard Advertising

INDEX:
Retail Bollard Advertising

Retail Bollard Advertising – Victory Golden-Monkey Bollard Advertising

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This Retail Bollard Advertising index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go;” it also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.^[1] (SOURCE: Wikipedia)

BACKSTORY: A bollard is a sturdy, short, vertical post. The term originally referred to a post on a ship or quay used principally for mooring boats. In modern usage, it also refers to posts installed to control road traffic and posts designed to prevent automotive vehicles from colliding or crashing into pedestrians and structures.

The term is probably related to bole, meaning a tree trunk.^[1]^[2]^[3] The earliest citation given by the Oxford English Dictionary (referring to a maritime bollard) dates from 1844,^[1] although a reference in the Caledonian Mercury in 1817 describes bollards as huge posts.^[4]

Wooden posts were used for basic traffic management from at least the beginning of the 18th century. An early well-documented case is that of the “two oak-posts” set up next to the medieval Eleanor cross at Waltham Cross, Hertfordshire, in 1721, at the expense of the Society of Antiquaries of London, “to secure Waltham Cross from injury by Carriages”.^[5]

Bollards can be used either to control traffic intake size by limiting movements, or to control traffic speed by narrowing the available space. Israel’s Transportation Research Institute found that putting bollards at highway exits to control traffic also reduced accidents.^[9]

Permanent bollards can be used for traffic-control or guarding against vehicle-ramming attacks.^[10] They may be mounted near enough to each other that they block ordinary cars/trucks, for instance, but spaced widely enough to permit special-purpose vehicles, bicycles, and pedestrians to pass through. Bollards may also be used to enclose car-free zones. Bollards and other street furniture can also be used to control overspill parking onto sidewalks and verges.^[11]

Traffic bollards are used to highlight traffic islands. They are primarily used at intersections within the splitter islands (a raised or painted area on the approach of a roundabout used to separate entering from exiting traffic, deflect and slow entering traffic, and provide a stopping place for pedestrians crossing the road in two stages).^[12]

Illuminated bollards are also used to supplement street signs and street lighting to provide a visual cue to approaching drivers that an obstacle exists ahead during hours of darkness and during periods of low visibility:^[13]^[14]

Internally illuminated traffic bollards have been in existence throughout the United Kingdom and Ireland since the 1930s, although the term “bollard” only seems to have been in common use since the late 1940s.^[1] An illuminated bollard has a recessed base light unit in the foundation to illuminate the traffic bollard from all angles.^[15] The main components are housed below the road or pedestrian surface (typically a concrete surface). Therefore, if a vehicle strikes the traffic bollard, the units below the surface are not damaged. In addition, most new modern traffic bollards installed along UK roadways today are made of materials that make them completely collapsible. When struck by a vehicle at low or high speed, the traffic bollard shell reverts to its original position with minimal to no damage to the unit.^[16]

Reflective bollards may also be used; they need no power or maintenance, and can be built to recover to their normal position after being struck.^[17]

A bell bollard is a style of bollard designed to deflect vehicle tires. The wheel mounts the lower part of the bollard and is deflected by its increasing slope. Such bollards are effective against heavy goods vehicles that may damage or destroy conventional bollards or other types of street furniture.^{[citation needed]} (SOURCE: Wikipedia)

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