INDEX:
Victoria’s Secret Retail Fixtures
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SCROLL DOWN FOR PHOTOS AND LINKS…
…to Victoria’s Secret Retail Fixtures
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This Victoria’s Secret Retail Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.
BACKSTORY: Victoria’s Secret is an American designer, manufacturer, and marketer of women’s premium lingerie, womenswear, and beauty products.[1][4][5] With 2012 sales of $6.12 billion,[3] it is the largest American retailer of women’s lingerie. Victoria’s Secret is wholly owned by L Brands, a publicly traded company.[6]
Victoria’s Secret was founded by Roy Raymond, and his wife Gaye,[7] in San Francisco, California, on June 12, 1977.[4][8]
Eight years prior to founding Victoria’s Secret, Raymond was embarrassed when purchasing a lingerie for his wife at a department store. Newsweekreported him looking back on the incident from the vantage of 1981: “When I tried to buy lingerie for my wife,” he recalls, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswomen thought I was an unwelcome intruder.”[9]
During the 1970s and 1980s, most women in America purchased “dowdy”, “pragmatic”, “foundation garments” by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved “fancier items” for “special occasions” like honeymoons.[10] “Lacy thongs and padded push-up bras” were niche products during this period found “alongside feathered boas and provocative pirate costumes at Frederick’s of Hollywood” outside of the mainstream product offerings available at department stores.[10]
Raymond studied the lingerie market for eight years[11] before borrowing $40,000 from his parents and $40,000 from a bank to establish Victoria’s Secret: a store in which men could feel comfortable buying lingerie.[8][12] The company’s first store was located in Stanford Shopping Center in Palo Alto, California.[8]
Raymond picked the name “Victoria” after Queen Victoria of the United Kingdom to associate with the refinement of the Victorian era. The “Secret” was what was hidden underneath the clothes.[12] (SOURCE: Wikipedia)
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For all Victoria’s Secret Retail Fixtures by Title see…
“Victorias Secret Gift-Card-To-Go Boxed Collection”
“Victoria’s Secret® Sandwich Sign In-Store”
“Victoria’s Secret® Very Sexy Tester”
“Victoria’s Secret® Neon In-Store”
“Victoria’s Secret® Pink Bra Bins”
“Victoria’s Secret® Canvas Bra Tote”
“Victoria’s Secret® Bra Baskets in Open Wire”
“Winter Fragrance Merchandising”
“Victoria’s Secret® Love & Kisses Promissory Note”
“Victoria’s Secret® Hassock Outfitting”
“Victoria’s Secret® Bell Jar Spotlights”
“Carefree Bra Display at Victoria’s Secret®”
“Victoria’s Secret Tester Tableau of Fragrances”
Victoria’s Secret Reward Metronome in Motion”
“Victoria’s Secret Bowl with Shelf-Edge Mount”
“Victoria’s Secret® Neon Love Me”
“Bell Jar Messaged Inside & Out”
“Victorias Secret Backlight Scandal”
“Victoria’s Secret Bell Jar Lights”
“Bra Hang Rod at Victoria’s Secret”
“Victoria’s Secret® Roach Clip Sign Holder”
“9 Bins Cover 40º of Arc”
“Victoria’s® Wire-Frame Canvas Bins”
“Victoria’s Water Bottles Go Pink”
“Invisibility on Display”
“Blue Bra in a Bell Jar”
“Lingerie in s Bell Jar”
“Victoria’s Secret New Purple”
“Pale Macy’s® or Pointy Victoria’s Secrets®”
“Victoria’s Secret® In-Store Autograph”
“Topiary Sign at Victoria’s Secret®”
“Polka Dot Pet at Victoria Secret”
“Pink Puppy Window Dressing”
“Victoria’s Secret on a Stick”
“V for Shopping Bags by Victoria“
“Fragrance Bell Jar in Miniature”
“Pink Frame Brands Faceout”
“Victoria’s® Secret Twin Storylines”
“Victorias Secret Spinner Tray Storyline”
“Black Lacquer Tray With Storyline“
“Black Lacquer Tray Without Storyline“
“Naughty Angel Flashes a Thong”
“In-Store Aromatherapy”
“Tester or Personal Size Offer“
“12 Tester Choices In-Store“
“Tester or Personal Size Redux”
“Tester or Personal Size Offer“
Follow sister store Pink® at…
“Pink® Neon Signage In-Store”
“Pink® Step-And-Repeat Mirror Branding”
“Pink® Stands Tall on a Rustic Crate”
“Pink Puppy Window Dressing”
“Pink® Metal-Strapped, Hand-Holded Wood Tray”
“Pink® Spun Metal Table-Stand Sign Holder”
“Pink® Too-Much-To-Carry Shopper’s Tote Offer”
“Pink® Signature Branded Store-Entry Sign”
“Pink® Secret vs Victoria’s Secret® Metronome Branding”
“Forward Facing Clothes Hook Sign at Pink®”
“Bar Hung Signage Stands Out at Pink®“
Follow Agent Provocateur outfitting at…
“Agent Provocateur Ski Lift Staging”
“Provocative Wire Forms and Wall Niches”
“Agent Provocateur Door Pull Branding is Elegant“
For Victoria’s Secret and Pink Retail Fixtures resources see…
“Victoria’s Secret Retail Fixtures Pinterest Board“
“Victoria’s Secret Retail Fixtures Index Page” for all resources
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