INDEX: Universal Thread Brand Fixtures

INDEX:
Universal Thread Brand Fixtures

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SCROLL DOWN FOR PHOTOS AND LINKS…
…to Universal Thread Brand Fixtures

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This Universal Thread Brand Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Target introduces Universal Thread, an exclusive women’s lifestyle brand that’s grounded in denim and features tops, dresses, accessories and shoes. And with prices ranging from $5 to $39.99, you’ll find more than one reason to start clearing space in your closet for a few new additions!

At the core of each of our new brands is a focus on our guests—understanding what they want, what’s important to them, and how we can address that in a way that’s uniquely Target.

In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes. (SOURCE: Target)

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