INDEX: Universal Thread Brand Fixtures

INDEX:
Universal Thread Brand Fixtures

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SCROLL DOWN FOR PHOTOS AND LINKS…
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This Universal Thread Brand Fixtures index page aggregates links
to all post and photos of retail merchandising, display, and outfitting
as well as deep Background courtesy of Wikipedia.

BACKSTORY: Target introduces Universal Thread, an exclusive women’s lifestyle brand that’s grounded in denim and features tops, dresses, accessories and shoes. And with prices ranging from $5 to $39.99, you’ll find more than one reason to start clearing space in your closet for a few new additions!

At the core of each of our new brands is a focus on our guests—understanding what they want, what’s important to them, and how we can address that in a way that’s uniquely Target.

In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes. (SOURCE: Target)

BACKSTORY: A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.^[1]^[2] A private-label brand is almost always offered exclusively by the firm that owns it. However, in rare instances, the brand is licensed to another company.^[3] The term often describes products, but can also encompass services.

The most common definition of a private label product is one that is outsourced: company A makes a product for company B, which company B then offers under their brand name.^[4]^[5]^[6] However, it can also define products made in retailer-owned firms.^[7]^[8] For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger.^[9] Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mention their role publicly.^[10]^[11] (SOURCE: Wikipedia)